Baranowitz & Goldberg Architects have worked their magic on Yama, a decidedly unique fishmonger in Tel Aviv, creating a space inspired by dazzling jewelry stores. The transformation is remarkable, with a sculpted ceiling that mirrors the graceful shape of a ship’s bottom, reminding visitors of the enchanting connection to the sea.
The display counters resemble the sleek form of a fish fin, while the charming clay-red refrigerator drawers are used to keep the fish fresh. The color palette throughout the store pays homage to the vibrant graffiti-covered walls of the neighborhood. It’s worth mentioning that despite the store’s luxurious appearance, the architects have skillfully used simple materials like concrete flooring, plaster, and paint-finished metal to create a warm and inviting atmosphere. Even small touches like the entrance door handle features a charming coral motif, adding an extra touch before you set foot in the space. If this was in my neighborhood you know I’d be visiting at least once a week.
