Stumbled upon Tamitu last week, an herbal honey that is made by mixing several types of herbs and spices with carefully selected pure honey, which is supposed to give a complex depth to the natural sweetness. The company was created by Mizutani Bee Garden (great name for a band, btw), which was founded in 1912 and has been producing pure honey for over a century.
I really like that they’ve taken a contemporary approach to their branding and marketing. The look of the packaging makes me think of a fragrance, kind of like what Margiela does with REPLICA, and the bottle is kind of new apothecary feeling, it immediately gives me the vibe of “being healthy.” Paired with the photography utilized across the products, site and social, you get this really peaceful, pure feeling that seals the deal here.
