Rainer Schneider, a contemporary restaurant reinventing German cuisine, recently received a fresh looking brand identity from the folks at Hyperfocus. They decided on an analogue aesthetic for the photos, sprinkled in some fun copywriting, and embraced a lo-fi design approach, emphasizing the values of sharing and new culinary adventures. The visual identity they created is raw, sincere, and straightforward, evoking a sense of familiarity and timelessness. I’m such a fan of type-driven branding and this hits the mark for me. A bold type pairing, pared back color palette, it never goes wrong.
