In my opinion, food branding is the best kind of branding. Creating a visual representation of something you eat is so fun. The folks at Young Jerks have knocked it out of the park with their work for Mark’s Off Madison, a new restaurant from acclaimed Chef Mark Strausman, formerly of Freds at Barneys and Campagna restaurants. I like that the branding feels iconic and timeless, like an old classic you can rely upon. And it’s got that air of charm and whimsy! Being fun is important and this ticks off all the boxes.