I received a text from Kyle yesterday saying, “did you see the Longchamp? they did a toilet paper collab.” I was confused. Why would Longchamp make their own toilet paper? I know luxury brands are branching out though this seems like flushing money down the toilet. Then I realized, Kyle meant TOILETPAPER, the always fun, always edgy brainchild of Italian artists Maurizio Cattelan and Pierpaolo Ferrari.
The collection reinvents the iconic Le Pliage with five original designs, combining bright illustrations, colors, and pop art touches while maintaining classic Longchamp motifs. Inspired by emblems like the baguette and French bulldog, as well as Longchamp symbols like the horse and leather pipe, the collection adds favorite visuals to create a bold and humorous take on the Pliage canvas.
As you can see above, Longchamp went all out in certain locations, like their shop on Passieg de Gracia here in Barcelona. Inside they’ve done a very TOILETPAPER-esque takeover of the space, and even kitted out the employees in fun jumpsuits that match the space. It’s an unexpected move and I for one am here for it. Ultimately, we decided on picking up the Travel Bag for ourselves, a perfect tote for our train rides around the country.