I think it’s so special when someone is able to develop a brand identity that looks how something would feel. Case in point, this season’s look and feel for the Théâtre des Salins developed by Image Format. Now, these days, gradients are everywhere, it’s literally impossible to avoid them at this point. Though in this case I love what Image Format has done, giving the impression of time and seasons shifting, or that’s how it reads to me personally. And the typeface they’re using, Baste, has such an eclectic look, like a silly, rounded monospace, which feels retro and quite contemporary.
