The thing about Barcelona is there’s always something new popping up. It’s that energy that makes it feel like Los Angeles to me, only on a smaller scale that’s much easier to explore. Take for example this new visual identity from Hey Studio (probably the best design studio in the city) for Casa Montjüic, a multi-hyphenate space for creatives containing three different areas: a multi-purpose theater capable of hosting cinema screenings, plays, and intimate concerts; a music venue; and a restaurant featuring a seasonal menu and exquisite wines.
Hey Studio took inspiration from the ever-changing billboards of 19th century cinemas and music venues to match the energy of the unconventional culture. The result is a branding experience that’s bursting with life, both in the physical and digital worlds, with a vibrant color palette which brings the visual language into the 21st century.
Love a flexible identity system that can do a lot of things with ease. And this color palette is super fun, making the space feel so contemporary. Huerco S. is playing a set on Sunday and Kyle and I just bought tickets, stoked to check out the space and go drink some natty wine 🥂
