One of the collaborations I did not see showing up this year is the recently announced collection from British clothing brand Folk and the iconic swim brand Speedo. The Cold Water Swimming collaboration features a wide range of pieces for both swimming (obviously) as well as staying warm before and after your icy plunge.
As Folk founder and Creative Director, Cathal McAteer, describes it:
“Losing yourself in nature has always appealed to me – hiking up mountains, dancing in a field, floating in the sea – all big positive moments. So naturally we have admired and been part of the love for cold water swimming, these small groups & communities of people taking to the rivers, ponds, lakes & coast to get the elemental rush of being outdoors in the water wanting to introduce a lived-in sense of ease to the kit that people use, the aim was to make an excellent range of swim and warm-up gear. So we designed robes, fleeces, base layers, hoodies, hats etc plus partnered with swimming icon, Speedo, for performance quality swimwear. We have tackled the outer cold to help deliver the inner peace.”
I love what they done with the patterns and colors for the collection. I think the combinations work so well because they contrast so nicely with the water and earth tones. The photoshoot does a great job of selling the idea of cold water swimming, I’m almost convinced it’s something I would do.