I’ve written before about Jacquemus, many times now, and how designer Simon Jacquemus has a touch for absurdity in marketing. This trend is continuing, now with a pop-up shop in Seoul’s Seongsu-dong district that’s shaped like their iconic Le Chouchou bag called Le Café Fleurs. The shop literally only sells Le Chouchou bags, though they seem to be giving away bunches of flowers to customers as well as having some specialty cocktails. It’s fun, it’s absurd, it’s whimsical, and I love that he and his team keep creating these weird yet refined experiences that defy the norms.
Le Café Fleurs
101-1, Yeonmujang-gil, Seongdong-gu,
Seoul – Republic of Korea