another design describes themselves as a trans-media visual design team that challenges traditional thinking and expands design language boundaries. Located in Guangzhou, they specialize in cross-cultural and business design strategies creating solutions that balance cultural and commercial aspects.
A recent project they released is for LAI HUI Living, a new Cantonese restaurant under the brand of Laihui. They created a brand visual system that utilizes encircling typography situated around differently shaped plates. They say that this represents “sitting around the table and eating together with the same plate,” giving a sense of community to the branding. For me, the plates end up looking like gemstones, giving the brand a very luxe feeling while still having a very approachable essence. The concept is so simple, yet when you see it in all it’s applications, it all comes together in such a nice way.