“In a world that often glorifies punctuality and values every minute of our day, it may seem counterintuitive to emphasize the importance of being late. However, there are moments when tardiness can carry its own significance and lessons, reminding us that life’s pace isn’t always a sprint, but sometimes a leisurely stroll.” That is the thinking behind Brutto’s adorable new wall clock, aptly titled BE LATE. It features a mid-century inspired “face” that gives you one time, Twelve, and nothing else, embracing the vibes of being late. I really enjoy the color palette they’ve used here, it feels both fresh and timeless. I imagine I’m going to be seeing a lot of this clock pop up on TikTok.
