Aesop’s Barcelona Store Brings Serious Donald Judd Energy

I joked when we got to Barcelona that there wasn’t an Aesop, and what the hell was I going to moisturize my face with? Cut to like, six months later and a beautifully designed Aesop shop was opened. Located right off of Passeig de Gràcia, in perhaps quite the center of the city, is a beautifully minimalist, perhaps even brutalist, interpretation of the Aesop brand. It’s quite a departure, in my opinion, if you’re familiar with what their other shops tend to look.

The Aesop store in Barcelona, Spain, designed by Barozzi Veiga


The space was designed by Barozzi Veiga, local Barcelona architects, who have done quite a lot with quite a petite space. In their own words:

The store is made up of a few elements, expressive and precise in their position, and with three materials: stucco on the walls and ceilings, terrazzo on the floor, and burnished steel on the columns, the counter, and the display case. It is a simple and complex space at the same time, which aspires to be sophisticated and close, and in a certain way intimate and monumental.

The space does indeed feel monumental. The height of the ceilings are remarkable, it feels almost like a cathedral. I’m really fond of their use of steel, which gives such a Donald Judd energy. I’m seeing steel used like this in so many interior design projects and I’m a huge fan, especially with the way light bounces off the surfaces. Such an exquisite space to experience.

The Aesop store in Barcelona, Spain, designed by Barozzi Veiga
The Aesop store in Barcelona, Spain, designed by Barozzi Veiga