Sydney-based creative studio Christopher Doyle & Co. has been such a roll lately. Every time I see something new from them I’m so impressed. I’m going to do my best to focus on one of their latest projects, working with Troye Sivan on Tsu Lange Yor, his new brand of scents for your body and your home.
“Comprised of a constantly shifting set of elements, the visual language was born from free-form image-making and experimentation. Incorporating graphic and hand-drawn illustrated elements, as well as video and portrait photography, the brand presents a subtle yet crafted visual landscape that celebrates intimacy, texture, and feel.”
For me what works so well about the branding is how authentic everything feels. There’s so many small details, like hand-drawn elements, tooth and texture on the typography, paper and print elements that give a sense of tactility. It’s all very quirky and charming with a bit of refinement, and that duality definitely works to catch my eye.
