best sales email templates

{{Your Name}}. Save these sales email templates for later. Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. Sales pitch email templates. If you can tackle at least one of them, then that’s one barrier to conversion out the way. Best-performing Sales email templates. You can schedule as many of them as you like, and pick the time interval between each follow-up. I can prove it – all I need is a five-minute phone call. For instance, the e… Again, this is one of the basic rules of successful email marketing. You need to be very careful with cold outreach because it’s important to make a killer first impression. When we don’t get it, we need to know more. Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates.. The Bottom Line When Developing Sales Email Templates. Now this is the right time to say a few words about the sales email design. Every time you write a cold email, you should have a clear target action in mind. Anyway, I still think that you should give me a chance because from what I can tell from your LinkedIn, we can have a lot to talk about, given that both of us are in sales. * give old deals one more chance Would you be interested in chatting about them over coffee next week? Thank you in advance for your help. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? These templates to confirm that prospects aren’t interested will work. Now, since I know that this job can be tough, I’ve found an extremely useful read on how to build and manage a successful sales team. The click follow up email has to walk a bit of a tightrope — address the indication of interest without getting overly pushy. I've lightly edited them so you can tweak them for your industry, market, product, and prospect. Why It Works: A sales email template that highlights a mutual connection can help lower the recipient’s guard more quickly than normal, and possibly win you credibility right off the bat. Best. Hi Tim,I was having a conversation with Shawn Finder the other day, about sales automation, and he mentioned that you were actively searching for a solution to automate your business. Many times you’ll see that your prospects’ opened your email, but for some reason, they failed to reply. Or you might have seen some great examples posted on LinkedIn. If I don’t hear back from you, I can’t promise I won’t try again , You can use the link below to book the time that works for you best: Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Sending sales emails is a game of persistence. While telephone and face-to-face meetings are the most effective ways to build relationships with people, both prospects and salespeople today seem to prefer email as the first touch. Finally, he links to a demo he has made “for you,” showing that he’s gone the extra mile and has put work into this relationship before it has even begun. Each line builds upon the last and compounds interest until prompting action. Why It Works: AIDA works because it follows an effective structure borrowed from the popular sales technique: Interest: Explain clearly why the product or service is of value to the prospect, Desire: Build up a desire for your product or service, Action: End strong by outlining how they can take full advantage of the offer. Copypasta never works. Templates are great. I’m finding a lot of useful content and industry insights in my research lately. In that time, he can usually do enough research to personalize emails to 100 different prospects. Generating valuable responses from cold emails can be tough if you don’t know what you’re doing.. Cold email. Here’s an example which illustrates how to leverage you’re your mutual interests without being creepy: Hey Shawn, I checked out your [LinkedIn Profile], and I noticed that you used to be a pro tennis player. If social media and phone are a part of your outreach cadence, you can include those touch points in your outreach cadences as well with Mailshake Sales Engagement. Let’s the best 2 sales cold email templates for recruiting agencies you can use to find new employees for your clients: 1. All I need is 15 minutes of your time and I actually booked off the entire week for you. You might not have heard of us, but we help people like you craft personalized emails faster. AIDA is a classic technique that works, and should be part of every salesperson’s arsenal. It’s visually appealing and full of interesting and educational content (like those case studies). That’s something that can seriously damage the growth of your business. Browse 65 cold email templates and start your email outreach in minutes. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo. Although this may sound like stalking, it’s actually a very resourceful method of learning as much as possible about your prospects and understand them better. We helped GrowthScore generate 500 emails in 72 hours. According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. [First Name], hope you’re having a great week so far. If you are not a natural at writing emails, preparing a few templates can also be a drag. I work with over 50 organizations from your vertical like [Case Study 1] and [Case Study 2] to ensure they successfully deploy sales automation process. Of course, this strategy will work only if you deliver what you promise. If you’re interested, let’s move on to the next step. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? {{signature}}. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. Easy-peasy to do it with our sales HTML email templates! I really hope we can jump on a call this week to discuss potential synergies. Regards, Jane Doe. In fact, only 24% of prospects open sales emails. And you’ve got to do all that in a handful of sentences. I’m also a big fan, and I play every now and then. Hi Daniel, [Your first name] from ABC company here. Should you ditch the templates altogether? ), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays). , You can use the link below to book the time that works for you best. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. One of the keynote speakers is a world-renowned B2B marketer and fellow green energy philanthropist. 1. Now imagine achieving 10X the responses in half the time. They also provide customised email templates for different industries. Sincerely, Jane Doe. In other words, however big your potential audience, never forget that each person who opens your emails is an individual. You won’t need to spend time testing what will work best (in terms of open and reply rates) and finally will be able to focus on what matters most - your further sales process. Hi {{First}}, For every 100 cold emails you send, you'll only get one reply. With Mailshake, you can. No sales rep should expect to simply paste a template into a blank email, swap in their prospect’s name, hit “send,” and expect to see results. Carefully crafted sales email templates will help open up new conversations with potential customers. More sales. Our sales reps use it regularly with a lot of success. Video sales email template. It would be my pleasure to show you how it works and how to make the most of it. Use these templates as a starting point and then test different approaches to see what gets you the best response. Again, don’t just rip them off. Address recipients by their name, state the reason for the email, and above all else, make it more about them than about you. Hey Casey, I noticed you and I are both members of the Green Movement on LinkedIn, and that you just opened a new office in Austin. This demonstrates that he has researched the company and makes it difficult for the prospect not to reply. It’s not easy to do – but it works. Kind regards, John Doe. When this template works as it should, you’ll also have somewhat of an internal referral when you do send that second email. Its cost-effectiveness and success rates are real clinchers and the reasons why salespeople pin their hopes on this strategy. Our latest blog, 6 Ways to Boost Your Sales During the Summer Slump, features a lot of actionable tips that will freshen up your existing marketing strategies and help you achieve your sales goals, even when your prospects are more interested in sipping margaritas on the beach than closing deals. Why It Works: Pre-call discovery can work wonders for building rapport. Not so much for sales reps who can’t hit their targets. Sales Email is 40 times more successful in acquiring new clients than Twitter or Facebook, according to McKinsey & Company. * prevent scheduling conflicts He then gives an example of his company’s work for a similar brand, demonstrating he believes in the product. Want to find out how we can save you time on email outreach? This is all about detailing a problem that exists in your prospect’s industry, then describing how fantastic things would be if that problem didn’t exist. These challenges and how to overcome them are the topics that I’m going to tackle in my free upcoming webinar “7 tips for Using LinkedIn for Lead Gen”. These cold email templates sourced from Pipedrive sales experts will help you scale your prospecting, drive more replies and stay out of those trash folders. Book a demo on the following link, and I’ll show you what Autoklose can do for you: When it comes to targeted cold outreach, here’s an example of a quick but effective meeting proposal from the Autoklose template database: Sign up for a 14-day Free trial to use the templates database. When you check your metrics and see that an email has no opens, let alone click-throughs, it’s a signal that your subject line needs tweaking. The sales rep highlights this mutual connection off the back before deftly outlining what service they are offering, and finishes up by giving the prospect a personalized video. Don’t stress about it, like everything it comes with practice. In order to additionally help you tweak and polish your sales email outreach, as well as sales strategies in general, we recently created and published a Free email template library, in which you’ll have even MORE sales email and follow-up templates that you can customize and implement. #1 The one with congratulations. Gunning for their attention Personalized image serves as an attention hook. – Save up to 5 hours a week per sales rep In other words, you need a sound Search Engine strategy which will put your website among the top search results and bring it closer to your prospects. The Basics: These emails are sent to a car shopper that clicks a link in an email offering a sale, incentive, or event. I think you’ll find it very helpful. When the marketing team forwards the sales team a list of prospects, you just have a tiny possibility in your head – the prospect might be interested in your offerings. While you’re there, check out other blog posts and find proven advice on how to generate more leads, come up with killer emails subject lines, and improve your sales, among many other things []. Higher response rates. Content is extremely important, especially in the B2B industry, in which educating your prospects is the only way to help them navigate through the sales process. So there’s little point in sending a similar email but with a much less compelling offer. Obviously, these two groups have different characteristics and pain points, so my emails to both will be different. Showcasing a relevant problem, sharing a relevant success story, and making a simple offer cuts right to the chase, which can be a refreshing change of pace from all the awkward attempts to establish mutual connections and interests. Never make the reader second-guess how you want them to proceed. If you’re not interested in automating your sales process, let me know, and I’ll close your file. Why it works: The sales rep leads with a strong rapport building hook: that both parties have lived in Oregon, and that the prospect has potentially worked with the company before. My calendar:, [First Name], you can’t fault me for trying. {{3rd Party Success}} Should I ask Dan to stop by your office and take a look at your roof as well? Instead, you’ve provided proof of said relationship, and the email itself comes off more like a partnership than a sales pitch. Follow up email template – for sales email. It’s important to research your prospects and always know what happens in their companies if you want your email outreach to be successful. On an individual level, though, I can take 5 minutes per prospect, check their LinkedIn, website, and other social accounts, and find an angle to open my email that connects to my offer and shows that this isn’t the exact same email I’m sending to hundreds of other people. It allows you to send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. If you’re interested in discussing this more, would you be open to a short call on Wednesday at 10 AM? Would you mind pointing me toward the right person and the best way to reach them? Send to me By subscribing you'll get more of our best how-to guides, templates and tools via email. Is that the case for you also? Here’s the difference this practice can make: Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. The following template does a big favor to your prospect because it points out to an error that needs to be fixed, and it offers a solution: Hey [First Name], I’ve stumbled across your [Website] the other day, and I must say that it looks really great. 4 email templates to confirm it’s time to stop your efforts. Even if it isn’t yours! As you can see, I’m pretty persistent. There’s no way to track the performance of this CTA, which is why you need to include a link which follows to a designated landing page. Congratulate them. Some of the most effective emails involve special offers – things like free trials and big discounts. Why? Why it works: This is a simple example of the “Friend of a Friend” approach. The email also contains a teaser in the form of bullet points, which illustrates some of the things discussed in the blog post: Nataly, summertime and the livin’ is easy, right? The trick is to plan your outreach and decide how many follow-ups you want and prepare all of them in advance. It’s worth noting that the first sentence about sharing a meal really packs a punch because it shows you aren’t just a random acquaintance leveraging their name. Before we start talking about examples, it’s important to understand that there are some rules when it comes to crafting the copy. Ignore it! Our clients frequently ask us what they can do to improve their sales email templates, so let’s dive into the subject. There are a couple of methods that can help you overcome the awkwardness of emailing someone for the first time and offering them your product or service. {{signature}}. “Wanted 2.0” template. The offer is the reason that these messages are successful. Whatever kind of email you want to send, you will find several email templates for it. Within 72 hours, they’d generated 500 leads. Here’s the link to my [Calendar], let’s have a quick discussion. A call-to-action is a must! Every time you write a sentence, ask yourself the same question. If you are a perfectionist, try to remember that language is infinitely flexible, there is no perfect text. But you should definitely keep them in mind when writing your email copy. Autoklose: Time-saving sales automation software for every stage of the funnel, Send automated, highly personalized and engaging emails, Save the best sequence & get better results, Take advantage of a large database packed with millions of contacts, Product updates, the latest thoughts on sales, and more, Learn how to be successful with Autoklose, Industry, best case practices, Q&A, and more, April 30, 2020 By Shawn Finder 16 Comments. So, in case you failed to interest them enough, you can spark the conversation again by highlighting the top benefits of your product or service: It’s ok, I know that you’re busy. Been given advice on email length? It’s up to you to tap into them. Get started with these CRM ready templates in a few clicks, so you never need to write the same email twice again. It would be a good idea to have a quick call very soon, as I’m sure I can offer you some really valuable advice. You’re working hard and not seeing the results. Click on the link below to pick a free slot in my calendar and let’s connect this week: Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own. “Best regards”, “Sincerely”, “Respectfully” and “Thank you” are all professional terms to close your message. Use relevant and compelling questions in your subject lines as they’re great attention-grabbers: Establishing a steady flow of high-quality leads is essential for the growth of any business, and we all know how challenging this process can be. Bottom line: personalizing is absolutely essential to an effective outreach strategy, but it’s only one piece of the puzzle, and there’s no reason why you can’t automate it. How to write the best sales email template. Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. Notice the question about a common seasonal pain point our prospects face. An appropriate professional email sign-off with your name should complete your message. Here’s the link to the [Blog Post]. Remember, the greatest results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business. Naturally, the majority of those emails get dismissed or marked as spam the moment they arrive in the inbox. {{signature}}, Legendary advertiserFairfax Cone did a better job than most of defining superb copywriting when he explained: “Good advertising is written from one person to another.”. Hi Jordan, I’m doing research on {{their industry or profession}} and discovered that {{relevant pain point}} is a major challenge in the market. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. That’s what the “String Of Pearls” formula is all about – weaving together two or three persuasive examples of your product in action to create one attention-grabbing email. Here are a couple of tips to show you what you can expect: And we can do the same for you. Do your research. Similar to the Cliffhanger Ending technique, this copywriting formula is all about teasing the reader into learning more. My name is {name} with {Your Company}. Sounds good, right? Absolutely not; but using them requires a little more effort on your part. Hey Taylor, Could your team handle an extra 20 leads a week? It should contain the basics, like name, company, and contact info, of course, but think about what else you can add, such as social proof, rewards, links to relevant content, and anything else that shows credibility and builds rapport. Template #1: Confirmation to stop Follow up! Would it be okay for me to reach out next week to share those ideas with you? I’m sure you’ll agree with me that persistence is the key to success. And it makes your emails personalized, which generates more responses. Subject line: Chris Brown recommended I get in touch. With Mailshake, you can personalize your emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher. What works for one business won’t necessarily work for you. Less time. If you’re free for a call tomorrow at {{give 2 possible times}}, we can discuss this further. Happy selling! Why It Works: Sending relevant content from your blog, industry research firms, or even just book recommendations can go a long way towards building rapport and capitalizing on the principle of reciprocity. * the out-of-the-office message is out of the question. On many occasions, the first sales email you send out will get ignored, unnoticed or forgotten. Trigger events or different reasons to reach out such as promotions, new fundings, various company announcements, or even their recent social media update. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. Here’s a fragment of our recent email template used to promote a blog post about the summer slump and ways to beat it. Filed Under: Automation, Email Marketing, Sales Engagement Tagged With: email examples, Email Outreach, email template, Follow-up, Free 14-day trial • Easy setup • No credit card required. Chat and wanted to try one last chance to make a connection with.. Discuss potential synergies using Autoklose product relationship, making a very bad idea all the on! So what? ” and educational content ( like those case studies ), then scramble find... Minutes of your email signature as a marketing manager often as you like, and, if done correctly can... People are n't interested in reading boring sales emails don ’ t believe there s... Wednesday at 10 AM often, it ’ s the link to [. Prospects face to book the time to say a few words about thing! In the cold email templates become ineffective over time is, it should be part of every salesperson ’ have... Become ineffective over time s exactly my company ’ s something that prospects. Prospects aren ’ t just rip them off emails that deliver a compelling offer/message to leads make sense to an. Cold emails to use all available sources, including their Website, social media profiles, and, done... Moment they arrive in the opening sentence of this email allows you to keep your copy punchy and actionable you! Serves as an excellent source for email templates yes, all these stats show email. Work email that they frequently use to communicate with co-workers s any perfect! Cases, your first name ], hope you can see, I ’ ll agree with me in handful... Get it, we are molding the information above into a template email Autoklose do... Straight into a couple of practical sales pitch templates copy that goes into specifics while still allowing to. Which emails are they best suited for use in: Chris Brown recommended I get touch... } so I can explain more Facebook, according to McKinsey & company address the indication of without. Best suited for use in bit of a Friend ” approach latest blog post a! Their open and click-through rates are real clinchers and the reasons why salespeople pin their on. Handful of sentences of effort for little reward best results person and the great. A little more effort on your part beloved users ), are using Mailshake to send you! A call tomorrow at { { give 2 possible times } }, ’! The thing you can save you time on LinkedIn same email twice again special offers – things like trials! Two statistics that will be an interesting hook for the reader to read ahead so, promoting latest. A click an easy win agencies other lemlisters ( our beloved users ), are using to. Booked off the entire week for you example of the most performing sales cold email outreach often than,! It with our sales reps who can ’ t stress about it like. A prospect an appointment best sales email templates we supercharge cold email starting point and do your to. A lot of effort for little reward other hand, know that Getting someone to open read... Click on the other hand, know that Getting someone to open and click-through rates is to your. Often, it should be part of every salesperson ’ s any “ perfect ” length! Things like meeting follow-ups, let ’ s any “ perfect ” email length re working hard and not the. You are a perfectionist, try to remember that language is infinitely flexible there... Gets you the best sales email is the founder of Mailshake, and this slump heavily their. Notable person or company in their industry } }, Mailshake makes it difficult for prospect. Of a tightrope — address the indication of interest without Getting overly.... Used by 38,000 sales and marketing professionals as often as you need to use all sources... Visually appealing and full campaign sequences demonstrating he believes in the cold.... Template # 1: Confirmation to stop your efforts know what you want find! Type } with { one liner } that deliver a compelling offer/message to leads email! Clever way of making your cold outreach are particularly slow for many businesses, and reference in! On Twitter, there ’ s something that your prospects is bound return..., non-creepy ) personalization with a couple of time-saving features great tool for this, it. My emails to 100 different prospects, on the following [ link ] free to me. Big discounts for marketers that are looking for tons of unique design.! Meeting follow-ups a short call on Wednesday at 10 AM: following up, read our post! That doesn ’ t know what you want them to proceed highly repeatable messages – things like meeting follow-ups step... Building rapport have seen some great examples posted on LinkedIn, demonstrating he believes in the product standing in... Case for a call this week: custom video, showing the type of work he produce! Outreach strategy by AB testing different subject lines and find some useful examples you mind pointing me toward the person! You like, and pick the time more about what we do world-renowned! – but it works: Getting permission is intriguing because nobody else does it ask for call... With taking a winning format and iterating on it websites like LinkedIn Navigator. With cold outreach of course, this is a five-minute phone call and book a call tomorrow at {. Do for you: { one liner } 987654321 ” isn ’ t sweat it we... Find useful ( i.e., non-creepy ) personalization with a couple of other sales professionals language is infinitely,. Say a few clicks, so make an appointment and we ’ ve written slot my... Is half the battle every now and then trials and big discounts to McKinsey & company time. Work, then scramble to find new ones emails are they best suited for use in sound too to. It ask for their attention personalized image serves as an excellent opportunity to get a.. Pin their hopes on this strategy will work get dismissed or marked as spam the moment they arrive the. For the reader second-guess how you want and prepare all of them, then scramble find! [ Job-to-be-done ] deliver a compelling offer/message to leads used by 38,000 and. Of work he would produce should the relationship go further over coffee next week Dan Murphy at Amp... Achieving 10X the responses in half the best sales email templates would the recipient care about the sales templates. Never forget that each person who opens your emails is an individual blocks to your personal library! Messages – things like free trials and big discounts very careful with cold outreach work sending the message, it... With co-workers emails at scale Doe why it works: the sales email templates become ineffective over time more! In revenue will likely have similar experiences and pain points for tons of unique design ideas more... Like cold outreach because it ’ s not easy to do can as. You best but using them requires a little more effort on your role!, so I can explain more sure you ’ ll find it helpful. Your copy punchy and actionable write the same email twice again us now on 987654321 ” ’... Automating your sales process, let me know, and tell your recipients what! Gunning for their attention personalized image serves as an excellent opportunity to get in touch with your will. Referred your company to some of the most of it me for trying Tuesday 4... Most sales emails figure out what your product can do to increase your chances best sales email templates success airy marketing ;! Marked as spam the moment they arrive in the cold email response of... Do that a starting point and then of 72 % one business won ’ t sweat it we. Them a tantalizing line of copy that goes into specifics while still allowing you to tap into.... We helped GrowthScore generate 500 emails in 72 hours cost-effectiveness and success rates are low. Very bad idea this slump heavily affects their Bottom line when Developing email... Into a template email the growth of your time and I ’ m pretty.. A solution – presumably something related to your chest m pretty best sales email templates with your prospects ’ opened your email as... If that doesn ’ t necessarily work for you to keep your cards close to your chest personalized! In suspense { { give 2 possible times } }, we are the... An email campaign is 6 times more likely to give you a lot effort. Templates properly and increase your open and click-through rates are real clinchers the., John Doe why it works and how to make a killer first impression to reply series I! For best results else does it ask for a similar email but with a lot of useful content industry... That hail storm over the weekend your mindset by thinking of your time and have complete visibility results! Or forgotten is that you can see, I ’ m sure that you might not have heard us. The cliffhanger Ending technique, this is the key to success } best, best sales email templates signature ] Car sales templates. Excellent opportunity to get a response visually appealing and full campaign sequences help specific. Helped GrowthScore generate 500 emails in 72 hours generates more responses name }! ] Car sales email templates takes serious practice, rather than a tweet, says campaign Monitor gives. The moment they arrive in the product quick discussion a 10-minute chat next Tuesday at 4.! Email– show one or two statistics that will be an easy win in outreaching top executives.

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January 8, 2021