Yves Saint Laurent to become Saint Laurent Paris

Yves Saint Laurent logo

I read last night that Yves Saint Laurent was changing their name to Saint Laurent Paris under Hedi Slimane’s new creative vision. Seems like a bit of a weird choice, but I also like Hedi Slimane’s vibe, so I’m not sure what to make of the decision. There’s still a while until the change takes place, supposedly happening in Spring 2013 when Hedi’s first line hits stores. My biggest fear – What will happen to the beautiful YSL mark?

June 26, 2012