‘Never Let You Go’ (SGIN)

Jorge Elbrecht of Violens and Caroline Polachek of Chairlift have devised a rather ingenious concept whereby they compose “an original song written specifically to synch into someone else’s video on mute.” The result is a “sgin”, an anagram for “sing.” As part of the process, they searched YouTube for one of the highest-ranking videos and came across Justin Bieber’s “Never Let You Go.”

Somewhere between my second and twentieth listen, I proclaimed Elbrecht and Polachek’s “sgin” the best thing since sliced bread. As much as I am blown away by the manner in which they have carefully synched their thematically incongruous lyrics (“You stupid slut/Corrupted”) with Bieber’s lip movements, the song stands on its own as a musical gem.

If you are, understandably, a little turned off by watching a prepubescent boy with perfectly coiffed hair crooning to a young girl, Elbrecht and Polachek’s song is also available for download on the Violens myspace.


May 13, 2010