The Fox is Black

Award-winning Studio Bruch is an Austrian studio specializing in creating visual design concepts and strategies for branding, editorial design, packaging, and signage, both in analog and digital formats. They recently completed a branding project for a carpentry company called Hea.

Bruch created custom-made lettering and type design that aims to combine contrasting elements such as angled and round, hard and soft, to showcase the creative possibilities of working with wood. The typefaces are based on the simplified form of a wooden board, creating a cohesive and intelligent approach to the brand. This design also aligns with the company’s claim that “Everything is built on wood.” Further, the brand is enhanced by warm and atmospheric imagery that really gives it a modern and timeless feeling.

For me, I’m so impressed with how effective the type is with such a simple concept. The way the joints of the letters connect really gives that feeling of wooden boards coming together, and they even remind me of the curves of the iconic Thonet 214 chair. The color palette is also really doing it for me, love the muted greens and golden amber tones paired together. One of my favorite branding projects of the year, for sure.