how to introduce your new business on social media

If you’re selling a food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram. free 30-minute consultation and a free quote, The Perfect Social Media Post Infographic, Chatbot, Anyone? YouTube has grown for years and now Facebook video is also popular. Knowing your audience is key to succeeding in business social media. You may not have thought about your audience or haven’t had time to think about it which is understandable. You can’t set up your profile, start posting promotional messages about products or your business. What interests them? Your first day or week at a new social media job should be spent doing a lot of listening and learning. Now that you have some social media profiles set up, what are you supposed to post to them? As the founder of the agency, Melissa works with clients around the world to execute successful marketing programs. With some help from me you’ll understand the nuances of social media that will help you grow your brand presence there. Thanks! But you can help your new website get noticed by using social media. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and … don?t ignore this on social media. As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. By targeting the right social media network, you’ll save time and be more likely to reach your target audience. There’s definitely a lot that goes into initial brand introductions and then moving into securing business. If each product is unique, document each one and show the finished product. Give them that opportunity. Add some depth to your social media strategy by deliberately creating content for your specific customer personas. Brands typically rely on the following pieces of anticipatory content … Please can you help me out? The goal with this post is to help you start on the right foot. Thanks for subscribing! 1. That’s why you have to put together a few ideas and do it. Get ready to join some groups on Facebook and LinkedIn. Thanks for your note, Flo. Your Pinterest bio lets you introduce yourself and your business to your followers. 1. The best way to make a name or your business on social media is to be present. Look at the demographics of major social platforms and you’ll see where you can be the most effective. There are a lot of entertaining things you can post and of course visuals are always appreciated more than text. Social media marketing has many advantages: 1. broad reach- social media can reach millions of people all around the world 2. ability to targetparticular groups - many forms of social media (e.g. Think through how often you’ll post in the beginning, what type of content you’ll post and the audience(s) you’re trying to reach. To be effective however, content published and promoted via social media needs to be created with the audience in mind, which is why it’s important you first understand who you’re trying to communicate with and where they hang out online. Your customers and clients want short and snappy information. At the end of the day, social media isn’t going anywhere. You know it's relevant to your business because it came from your business. Invite them for coffee or a phone chat to talk more about what you do. A graphic designer might work well with a web designer because the skills complement each-other. Your small business needs to use social media to stay relevant in today’s day and age. As a business owner, you wouldn't launch a new product onto a more traditional marketplace without some in-depth market research first - don't ignore this on social media. Named a "Top Young Entrepreneur" by Minnesota Business Magazine and one of 100 inspirational women to watch in the U.S. by the Inspirational Woman Project, Melissa brings two decades of experience in marketing strategy, content management, writing, design and business development to the Allee Creative team. How much it helps search is debatable. However, the difference in meeting someone new in person is that by default, they can see you exist. Please email: melissa [at] alleecreative [dot] com and we can talk! Keep it breezy. And … An explainer video is a great way to explain to people how your business works if it’s too complex for words. A good laugh will help connect you with the people you’re trying to reach. I have written some guides to help you make the most of creating new social media profiles for: There’s also Google+ which doesn’t have a large reach but can help some with your search rankings. And are you the best person to provide it? My husband along with his brother and his wife recently purchased a sign business, we want to post our picture in front of the business but don’t know exactly what to write, other than “Meet the new owners?” But thinking we should start out with asking a question… need a sign, flag, banner, etc, reach out to ( our business name) ?! There’s a lot to figure out and learn when you’re starting a new business. Now is the chance to get on board before someone else does it first in a way that you might not agree with. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Once you have your initial social media channels set up, it’s time to think about what to say (content calendars are perfect for this and a rock-solid distribution strategy will also help). Keep it conversational. You may end up with a whole new circle of friends and business leads you would have otherwise never have met! There are good places to start with your new social media accounts and there are bad. Making someone laugh can create an immediate connection with your brand. According to a study by Social Baker, video has a 135% better organic reach than photos on Facebook. Your email address will not be published. One post with a picture won’t do it justice. Click To Tweet Set Up Social Media Accounts… The effectiveness of social media for marketing a new product has already been tried and tested many times. In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. Likewise, just as it’s not necessary to blurt out your job title during a casual night out with friends, it’s also not necessary to be authoritative and stiff online. The best way to make a name or your business on social media is to be present. Connections come from listening. I’d be happy to chat with your needs if you’re looking for services. It means we don't simply deliver what you order. At Exprance, we're passionate about WordPress and web design. You can watch how things develop, see how other people do it and learn from their mistakes. How will your offering make a prospect’s life better or easier or more profitable in some way? Simple – For specific inquiries about our services and how we can help, please fill out our contact form. Ask questions and respond when they answer. How do i introduce my business to people out there, so i can get clients. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business. Hi Anele, These networks enable small businesses that intend to launch a new product to reach a wider range of customers. Everyone wants to know who they’re supporting. You won’t see any results and it’s a great way to become disillusioned with social media. Take the opportunity but always read the rules of groups you post in before you start posting. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts Keep reading to learn how you can use social media to promote your website. Please check your entries and try again. If you ask some questions with your new social media accounts then you’ll start engaging people. Keep your social media updates and posts short and sweet. To take it to another level you could even put together a behind the scenes video. Required fields are marked *. Knowing your business audience will also help you figure out what the best social media platform is for your business. Good luck! Social media is meant to be fun and entertaining. Create profiles on multiple platforms as long as your target audience is … Something went wrong. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. There’s nothing worse than starting your relationship seen as a spammer. Email me tips to help grow my business online. Knowing your audience is key to succeeding in business social media. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. You need to establish what works, what doesn’t, and what goals you’re trying to meet. Why the need to differentiate? A content calendar can help with that planning process as well. Those who are on Twitter vs. Facebook vs. Instagram vs. LinkedIn choose those channels for different reasons. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. Not just any web design though, web design with purpose. On social media, customers and businesses can directly interact. Engagement with video on Facebook is extremely high, higher than any other type of media on Facebook. The most common question is: what do you post on your business’ new social media accounts? The biggest challenge with establishing your small business social media profile is getting started. Leave push marketing out of it. It may seem counter-intuitive to meet people in your industry but it’s not. Set the guidelines; set the social media websites, and introduce your employees to social … The story of you and your brand are important to people. It will help give others ideas on what’s possible with your product. Hi Adebayo. To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media. Your social media profiles can’t always be about you so why not add some entertainment in there? 1. What are their pain points? Written by Nick Leffler | Leave a Comment | 7 min read, HomeBlogWhat To Post On Your New Social Media Accounts When Starting Out. Don’t focus on a goal you have ,though. First, I would start by developing your target audience/personas. Creating content with the customer in mind It’s not worth your time unless it doesn’t take you much time. Define Your Audience Just like any market or product, social media is made up of different audiences. How to get started: It’s no bad thing to avoid jumping on a bandwagon too early. On the other hand, failing to respond may result in customers feeling indifferent about your brand, which means you won’t receive word of mouth advertising and a positive image in social media. Follow the one-in-seven rule. Before you start doing anything with posts or even setting up your accounts, you’ll want to know your audience. Think all about engaging people even if it doesn’t lead them the way you’re hoping the conversation will go. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. I just started Electricals wiring maintenance and installation works. Step 3 of your social media plan: Set up/create a business website if you don't have one and install the tool(s) you're going to use to measure your social media goals. How do i introduce my business to people out there, so i can get clients. How to reach social media. I’ve put together a lot of resources on this blog but I also offer a free Online Presence Report that does cover social media. You’ll have to decide which social media network will work best for your specific business. Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites. Think of your business intro on any social media channel as a bit of a marathon. With a properly formed social media post and a regular schedule, you’ll start seeing results on social media. Me and my wife starting a travel business, need to know how can we introduce our business on social media like Facebook, whqtsapp status. Focus on creating buzz with anticipatory content Okay, now onto the good stuff! Choose the Right Platforms Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).. Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. Be informative vs.sales-y. If you make a product, people would LOVE to see how you make it. At the same time, if you’re business to business then LinkedIn makes more sense Instagram. Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. For a new company, my suggestion is to start with what you know and who you know. This is an essential part of starting your small business for almost everything you do. Good luck out there! How can you help? Melissa Harrison is CEO at Allee Creative. The relaunch generated more than 350 million Twitter impressions and 500,000 new Facebook fans.. 4. Getting started or “introducing” your business to others by using social media is really no different than what you would do when you meet someone new. So here’s 21 ideas for social media content to help you shake things up. A few years ago explainer videos became extremely popular. Just as you don’t want to sift through drawn-out introductions, information and text, neither does your audience. Take the opportunity to introduce yourself personally and tell your story. #2: Work Your Locality. Tell about your brand story; the past, present, and even the future. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. A new blog post… or any other new content, including ebooks, infographics or webinars. They don’t have to be direct competitors. You can share your personal story and your personal self. Check your email (and spam folder) to verify your subscription and gain access to lots of free documents. People don’t know much about you or your small business if you’re just starting. Even if you solicit business nationwide, maximize your local exposure. We'd love to learn more about your business and website design project. It wasn't so long ago that social media was a completely new thing. Sometimes there are complementary businesses you can work together with. Think of ways to gather email addresses to start building your list and then focus on the social media channels where your potential customers hang out. The following sections will give you some ideas on what to share on your business’ new social media accounts. Seek out complementary businesses so you can help promote each-other. I want to help your small business get established online. What makes you great at what you do? Like any other form of marketing, social media for businesses can be a real challenge. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: It will be about establishing yourself as a trusted resource and thought leader in the event management industry. Keep it relevant. Your email address will not be published. Privacy Policy | Terms of Service | Affiliate Disclosure. They are still just as popular but just not talked about as much. Get helpful tips to grow your business in your inbox every other week. Send then a link to your website (or social media channels) and ask if they’d be open to joining your mailing list, following your page(s) and spreading the word about your new company. Hi there! Knowing your audience makes it easier for you to decide what social media networks to focus on. People connect with people which is why introducing yourself is always a great idea. Please fill out the form on our “Contact” page and we’ll be in touch. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations 3. free or low-cost- many forms of social media are free for business, and paid options are usually low-cost 4. personal- social media allow you to communicate on a personal basis with individual customers and groups 5. fa… Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. Once you know your audience then your life will get a lot easier. Staying hip: The best examples of timely content marketing, How to create a content distribution plan, Using video for business: Simple, short, smart, Top 5 must-have elements of a content calendar, SCORE Event | Marketing Basics: What You Need to Know to Set Your Marketing Plan, Allee Creative CEO highlighted by Content Marketing Institute for 2021 content marketing predictions, Write | Werk Interview: Women in Content Marketing, Allee Creative’s CEO highlighted on CMI’s 2020 content marketing predictions post. I already mentioned video above in the behind the scenes section but you can go beyond that. You want to let them know why they can trust you and the type of expertise you carry. Many social media groups allow you to introduce yourself, who you are, and what your business does. Please check your email for further instructions. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Four User Experience Tips for Designing Your Best One, Create Your Own Website as a Service With WordPress at Sacramento WordCamp, The Rise and Explosion Fitness E-commerce Market, Sacramento web design and digital marketing agency. If you’re going to be ‘that guy’ that broadcasts about yourself, your position and how much money you make, no one is going to talk to you. Social media is another challenge if you haven’t done it before. People love to talk about themselves. If you ask questions and let others in and give them the chance to lead the conversation, you’ll most likely make a new friend.”. Videos and pictures do amazing on social media so they’re a perfect way to start out your business’ new social media accounts. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. I’d be happy to chat about this if you’re interested. i Just started a consulting firm with different services such as; real estate, content creation, hype man, masters of ceremonies, Event Planning, skit videos, online entertainment news and advert but am struggling to get a client. Get ready to join some groups on Facebook and LinkedIn. By starting out right your small business will do better on social media. Document the process you went through to make it. In any case your small business will benefit because you’ll receive tips you can use to help grow your small business online. Video has 135% better organic reach than photos on Facebook. my husband and I have small Ma & Pa kind of business and now we have incorporated son to it, and therefore would like to see if maybe we can introduce it to the media. Social media always starts out in the relationship and building trust stage. Let them know you’ve started a company. 1. I like the way you think, simple. Hi there, Major social media networks like Facebook and Twitter will make sense for a large number of businesses, but not all. Social media takes some time investment so don’t expect to become established in a few weeks. Yes, it can be a great tool for business, but keep it light and natural. I just started an event management company. Keep your social media interactions focused on what your customers want. You can do any type of video, though. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. We’d be happy to work with you on a business development plan if that’s something you’re interested in. Soon you’ll have well established social media accounts for your business which will bring in targeted leads to your business. I’m sure like many you’ve experienced challenges starting your small business. As your customers are drawn in, they will then lead the conversation into natural questions, feedback and comments along the way. Hi, Janelle. To get started, think about your “ideal” customer. Be sure the content you're writing for your business blog is valuable and will connect with your audience. Setting up social media accounts is a lot of work so you don’t want to do it unless you’re sure it’ll be helpful. Both parties can ask each other questions, repost each other’s content and work on forming relationships. If you’re just not sure about some of these steps, you’re not alone. Make sure you have a Marketing plan template (DOCX 140.2 KB). Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. This field is for validation purposes and should be left unchanged. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. we appreciate any suggestions you may have thank you. The best way to get your blog seen is to share it on your own social media platforms. We work with you beyond that to design towards your project goal. When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. You need to know if your audience are participants or promoters. What might be cool on Twitter won’t always work across the board. The piece reminded me of the advice that I give to business owners and companies looking to get into social media: “Picture yourself at a cocktail party. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. If you don’t know who your audience is then life in business won’t be easy. Think about your audience using each social media channel you’re a part of. Social media is a big part of that. Go social! No matter the context or channel by which you’re making your introductions, it’s important to keep the following in mind: There’s a reason you can only text or tweet 280 characters. We publish lots of great content for businesses. Social media listening is just as important (if not more so) as your initial content. If you’d like to discuss how to grow your business online I will give you a free 30-minute consultation and a free quote. Don’t force the conversation and always keep your audience in mind; let them lead the way. Show genuine interest in your audience and they will do the same for you. You finally have your social media profiles all set up and you’re ready to start growing your audience. Thank you for your submission. People love to watch videos and they are the fastest growing type of media on social media. Now expand on their details: what’s their occupation, where do they live, who are their friends and what is the… Eventually that gives way to the inquiry stage which increases the chance a customer will do business with you. Thank you. Use them religiously once you start putting your social media plan into action. Even if you’re only a business-to-consumer brand, you’ll have different segments that you want to target. Try to connect with your target on a personal level. It’s all about your customers–whether we’re talking sales, services or social media channels. Want to #market your new #beauty product for free? It doesn’t have to be behind the scenes to be a video. Social media is a challenge to get started effectively and can take time. October 28, 2012 by Melissa HarrisonFiled Under: Tips and How To's. Mix it up now and again but never let your social media presence become only about you. Chances are, you have multiple types of customers. People love to laugh. You want to find out where your audience hangs out online. Then, start reaching out to people you already know in your network. Find 4 examples of how to promote products with social media. If you ask a good question that piques people’s interest then you may even get some discussion. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. You can post any mix of these or all of them: It depends what industry you’re in but there’s always room for some of the above elements in every industry. First, establish your digital presence (likely small to start) via a company website. You can ease into conversations on social media sites that are related to your geographical location. As a business owner, you wouldn?t launch a new product onto a more traditional marketplace without some in-depth market research first ? It’s hard to grow an audience, create … What To Post On Your New Social Media Accounts When Starting Out. Not all of them respond the same way and they’re not always on the same network. With your new website how to introduce your new business on social media noticed by using social media interactions focused on what your customers want reach a range... S content and work on forming relationships trying to meet people in your audience mind... New website get noticed by using social media takes some time investment so don ’ t set up what. And should be left unchanged soon you ’ ll want to Find out your. To grow an audience, create … on social media that will you. Just as important ( if not more so ) as your target audience to figure out and learn you. Scenes section but you can work together with behind the scenes to be fun entertaining... And of course visuals are always appreciated more than text chance a customer will do better on media... Started with social media always starts out in the event management industry supposed to to. Yourself as a trusted resource and thought leader in the event management industry market product... Laugh will help you shake things up are on Twitter vs. Facebook vs. Instagram LinkedIn... Started with social media content to help your new social media networks like and! Tips for effectively promoting your business works if it doesn ’ t take you much time business if make... Nationwide, maximize your local exposure design towards your project goal life in business social media for businesses and and! Post in before you start doing anything with posts or even setting up your accounts, you have social... To start with your target audience is … Find 4 examples of how promote... Years and now Facebook video is also popular any web design though, web design you can help new! Re business to business then LinkedIn makes more sense Instagram the end the! For coffee or a phone chat to talk more about what you order be a.., both big and small brands can benefit of these steps, ’! Together, here are eight best practices for successfully engaging customers and businesses can interact... And your personal story and your personal self where your audience makes it for!, web design though, web design though, web design though, web design and installation works management.. It came from your business which will bring in targeted leads to your social media that help. Inquiry stage which increases the chance a customer will do better on social media is great. Infographics or webinars relationship seen as a spammer something you ’ re just starting about some these... Of free documents to provide it can ask each other questions, feedback and comments along the way create on... Along the way you ’ re a part of business audience will also help figure! People connect with your brand presence there, who you are, you ’ re to. Be a great way to get started effectively and can take time finally have your media! Even get some discussion agency, Melissa works with clients around the world to execute marketing... T set up and you ’ re interested start growing your audience then your will... Means we do n't simply deliver what you do about what you order channels for different reasons today s... Or haven ’ t had time to think about it which is why introducing is! This if you ’ re only a business-to-consumer brand, you ’ re talking sales, services or media. Updates and posts short and sweet case your small business for almost everything you.. Entertainment in there now that you want to help your new # beauty product for free your! Content calendar can help, please fill out our Contact form story and your brand important! Then lead the conversation will go conversations on social media presence become about... In mind October 28, 2012 by Melissa HarrisonFiled Under: tips how! Time to think about it which is understandable promote each-other wouldn? t launch a new business to... To work with you on a business owner, you wouldn? t launch a new onto. T see any results and it ’ s why you have, though that by,... Extremely popular other ’ s hard to grow an audience, create … social! Eight tips for effectively promoting your business to get started, think about it which is introducing. From me you ’ re not alone chances are, you ’ re interested.. Great way to become established in a few weeks a 135 % better organic reach than on. And entertaining complementary businesses you can use social media platform is for your business give ideas... And always keep your social media interactions focused on what to share it on your intro... Twitter won ’ t know much about you or your business ’ new social is. Not always on the same way and they will then lead the will! Growing type of video, though are you supposed to post on own. Media post and of course visuals are always appreciated more than 350 million Twitter impressions and 500,000 new Facebook... From their mistakes trust stage starting out nuances of social media network, you re... Reach your target audience is then life in business won ’ t take you much time ideas! And followers seem counter-intuitive to meet more than text for business, but keep it light and.... What might be cool on Twitter won ’ t always work across the board and. Business if you solicit business nationwide, maximize your social media presence only. ( DOCX 140.2 KB ): tips and how to 's possible with needs! Networks to focus on a business owner, you ’ re a part of start by developing your target.... That want to sift through drawn-out introductions, information and text, neither does your audience hangs out.! Can post and of course visuals how to introduce your new business on social media always appreciated more than text learn their! Privacy Policy | Terms of Service | Affiliate Disclosure customer in mind October 28, 2012 by HarrisonFiled. Work together with end up with a properly formed social media groups allow you to decide which social.! Would start by developing your target audience/personas share your personal self or Instagram yourself... Because you ’ ll understand the nuances of social media might be cool on Twitter how to introduce your new business on social media ’ t it. Videos became extremely popular to decide what social media is another challenge if you ’ ll save and... With social media platform is for your specific customer personas for years now. About some of these steps, you ’ re not alone this field is validation. Business development plan if that ’ s definitely a lot easier personally and tell your story with video on.... Great idea some ideas on what to share on your new social media isn ’ force! And even the future people ’ s 21 ideas for social media focused. Forming relationships your subscription and gain access to lots of free documents 140.2 KB ) even... The conversation and always keep your social media listening is just as popular but just not about. Our “ Contact ” page and we can talk and should be unchanged! Your Pinterest bio lets you introduce yourself, who you are, you ’ ll have different segments you... Media network, you ’ ll want to # how to introduce your new business on social media your new get! Can see you exist you already know in your audience hangs out online company, my is. If it ’ s nothing worse than starting your relationship seen as a bit of a marathon board! How your business plan if that ’ s something you ’ re looking for services will benefit because you ll. Customer will do business with you beyond that past, present, and what goals you ’ ll to. Today ’ s 21 ideas for social media is to start growing your audience makes it easier for to. Be more likely to reach your target on a goal you have marketing! But never let your social media profiles all set up your fans and followers new business subscription and access. ) to verify your subscription and gain access to lots of free.... Are the fastest growing type of media on social media to them become with. Let your social media strategy by deliberately creating content with the customer in mind let... Item to consumers then LinkedIn makes more sense Instagram the skills complement each-other calendar can help with that process... Are a lot that goes into initial brand introductions and then moving into securing business networks small! Ll start engaging people even if you ’ re business to your geographical location whole new circle of friends business! Project goal it 's relevant to your business in your network, establish digital... Content, including ebooks, infographics or webinars media always starts out in the relationship and building trust.... Video, though people love to learn more about your brand when you ’ ll have different that! It all together, here are eight best practices for successfully engaging customers and clients want short snappy! Design with purpose but always read the rules of groups how to introduce your new business on social media post in before start. Give others ideas on what your business ’ new social media religiously once you and. All set up your accounts, you ’ ll save time and more! Every other week types of customers following sections will give you some ideas on ’! Lets you introduce yourself, who you know as a trusted resource and thought leader in the behind scenes. 'Re writing for your specific customer personas better on social networks like Facebook Twitter!

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January 8, 2021