Anagrama creates a vibrant brand design for Habibis, an Arabic-Mexican fusion taqueria

Habibi branding by Anagram

Mexican branding agency Anagrama never fail to impress. It seems like they have at least one new branding project launch each month, and each of them are always drool worthy and make you wish you’d created them. Their most recent project is for an Arabic-Mexican fusion restaurant called Habibi, which is located in San Pedro Garza García.

Habibi branding by Anagram

Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the foods’ exceptional mixed background and quality without losing its street-friendly and casual demeanor.

Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags. Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns.

Habibi branding by Anagram

Bobby Solomon

November 4, 2013 / By

The Fox Is Black takes over The Macallan

Elliott Erwitt for Macallan

If there’s two things I love it’s good whiskey, and obviously, beautiful photography. So it’s pretty awesome that I was asked to take over the Instagram handle for The Macallan tonight at a special event celebrating the launch of the brand’s Masters of Photography series. For the fourth edition of its series, The Macallan has commissioned renowned photographer Elliott Erwitt to capture the spirit of Scotland (where Macallan is made) through a collection of 58 images; each pair with a never before released single cask whisky from The Macallan.

If you love fine whisky and photography as much as I do, follow my photographic journey on Instagram at @The_Macallan and on Twitter at @USMacallan.

(The Elliott Erwitt photograph that accompanies Cask Number 0004112. The Macallan, Easter Elchies House in Craigellachie, Moray – © Elliott ErwittMagnum Photos)

Bobby Solomon

October 24, 2013 / By

Brett Beyer photographs Jean Georges complex kitchen from above

Brett Beyer photographs Jean Georges complex kitchen from above

New York Times recently published this great photo of the kitchen of Jean Georges, one of the top French chefs in the world, which was taken by Brett Beyer. The stitched together photo is a fantastic look at the fervent pace a kitchen like Georges must maintain, and it’s quite interesting to see the inner workings of his Columbus Circle restaurant. It’s also pretty incredible that Brett was able to get a camera/cameras above the kitchen, you wouldn’t expect there to be a whole lot of room.

Be sure to see more of Brett’s work, including more awesome overhead shots like this, by clicking here.

Bobby Solomon

October 22, 2013 / By

A cut paper hamburger by Zim and Zou

Zim and Zou are a French design duo comprised of Lucie Thomas and Thibault Zimmermann, who together are exploring the boundaries of design with paper. Browsing through their portfolio on Behance you can quickly see how varied their work is, from complex, ornate animal sculptures for Hermes to a paper representation of protons colliding together for an article on Higgs Boson. Of course though, I choose to feature the hamburger.

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Bobby Solomon

September 6, 2013 / By

A “Golden Carrot”, incredibly clever packaging to wish success

A "Golden Carrot", incredibly clever packaging to wish success

Created back in 2011, this clever bit of packaging, dubbed a “Golden Carrot”, was used as a client gift for communications company Alpha245 to drum up business. The bags of oranges, made to look like giant carrots, were meant to represent a number of clever metaphors that would certainly grab the attention of any prospective client.

Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean ‘gold’, and since 2011 was the Year of the Rabbit, we packed the oranges into a shape that looked like carrots – to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.

Bobby Solomon

August 29, 2013 / By

El Camino food truck branding by Savvy-Studio

Should you spend any time in Monterrey, Mexico, keep an eye out for El Camino, the community food truck. The black truck coated in white scrawlings would be hard to miss. Inspired by the kind of badassery that comes with biker boys and prison tattoos, the rolling vendor certainly makes a statement while serving up a mix of Texas-style burgers and vegetarian options. Savvy Studio, a design firm based out of Monterrey and Mexico City is responsible for El Camino’s branding. They wanted to convey an “Easy Rider” or “Born To Be Wild” Americana vibe through the use of taglines and claims. As tough as the truck looks, the phrasing creates a very approachable and quite intriguing feel.

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Carli Krueger

August 26, 2013 / By

Church of the Atom – Nanostyle Brewing from Sweden

Church of the Atom Brewery

There’s a local beer and liquor store here in Los Angeles called Cap N’ Cork Junior which has one of the best beer selections in the entire city. Browsing the aisles you can easily get lost in the rows and rows of imported and local beers, and finding coming across an interesting beer (read: one with a cool label) is one of my favorite past times.

Recently I came across a line of beers called Church of the Atom, the brainchild of a creative director and a master brewer. Based out of Gothernburg, Sweden, the “nanostyle” brewery focus on five main values to steer their creations: curiosity, insanity, progression, craft and humor.

When you look at their beers they have two things really going for them: interesting flavor combinations and beautiful label designs. Running through their site you’ll see flavors like sour pineapple, coriander, chipotle pepper, blackberry smoke, and lots more. Sadly, they don’t carry Church of the Atom at my local liquor store, and if they did, I’d probably drink them all.

Found through YMFY

Bobby Solomon

August 20, 2013 / By