Category Food & Drinks

Tarako’s Kewpie Pasta Sauce

Oh. My. God. These are probably the most amazing commercials I’ve seen in a long while. These creepy kewpie doll chile pepper things are the mascots of a pasta sauce created by a Japanese brand called Tarako. ‘Tarako’ is actually a cod roe, or fish eggs, which is also what the kewpies are supposed to be dressed as. I know, this makes no sense, but basically the Tarako babies come and invade our planet, then make our pasta taste delicious, it’s just that simple.

The art direction in these is absolutely fantastic as well, the little girl’s haircuts are inspired by the 50’s and the colors and tone of the kitchens they take place in is awesome. The girl in the first commercial actually reminds me of my friend Wendy’s daughter, although her daughter doesn’t have that crazy haircut.

So take like 5 or 10 minutes and watch all these insane commercials, there are even more under the cut, so be sure to check those out as well! Big thanks to my friend Patrick for posting these!

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Instant Aojiru Tea

The Japanese are always coming up with new and exciting ways of doing things, so seeing these instant green tea bottles by HW Styles, called Aojiru Tea (literally “green juice”), makes me want to move there and experience more stuff like this. Their idea is simple, you twist the top cap of the bottle and a 1.4 gram drop of Kyoto matcha green tea drops in. You shake it around until it dissolves and voila, instant green tea. But $2 for such a small serving seems kind of steep to me, no matter how fresh and instant the tea may be. Still though, a fun and interesting concept.

Found through swissmiss, from Trends in Japan


Amour Chocolate Hearts Recipe

The folks over at Just One Plate have a great recipe up today for Amour Caramel Hearts, a recipe from Hasty Torres, owner of Madame Chocolat in Beverly Hills. They’re basically chocolate bonbons filled with caramel, which if that doesn’t say love, I don’t know what does!

I also don’t think there’s any way on earth that I could ever make these, but they look pretty delicious. Thankfully, these little beauties are for sale through her website, so if you still need to pick something up, be sure to stop by and grab a box.


Pepsi Raw

Pepsi has decided to try and woo the health conscious people of the world with it’s newest Pepsi incarnation, Pepsi Raw. The fizzy caramel cola we all know is losing the artificial ingredients and are instead being replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink anywhere from 10-30 calories, I’ve seen different figures floating around. As of now Pepsi Raw will only be served in certain bars and clubs in London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool.

I know a whollleee lot of you folks reading this blog live in England, so what are the chances of one of you snagging a bottle and sending it to me? I don’t really drink soda all that much anymore, but I’m really interested in trying it. I mean, look at how sexy the shape of that bottle is! Those upward shaped rings that curve around it are totally sensual. And the minimalism of the font on the glass bottle with the brown liquid inside, it’s a dream!

You can read more about the logo designers Ziggurat over on Design Week.

I’ve also posted two Pepsi Raw advertisements under the cut, which are quite revealing
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Letters & Numbers / Steve Rura

Earlier today I came across Letters & Numbers, the portfolio site of Steve Rura, and was so excited by how creative his work is. Steve graduated from Cooper Union in 2002 and now does freelance design from Brooklyn, New York. His site is a breeze to go through, and it’s also kind of fun because you have to click on a project’s name in order to see it, otherwise there’s just a gray back there. He works in a ton of mediums, including package and graphic design, motion design, sound design… you name it and he has it on there.

My favorite of his projects are the cans and brand identity he did for Nestea, and the calender books he created. The Nestea campaign is absolutely stunning, with a ton of variation as well as making the brand something extremely hip. It’s too bad that Nestea didn’t take his advice, it’s this kind of direction they could really use.
The calender he created is made of blank moleskine books with bold photos on the fronts of each one. You have one for every month of the year, and you fill it as you go. I think this is such a great idea because you could totally keep these on your shelf forever! How cool would it be to look back 5 years ago and see all the stuff you were doing? It could potentially be bad, especially if you started dating someone new, but whatever.

Also be sure to check out the concept spots he did for a television channel that never came to be called The Rabbit Hole. Beautiful imagery and awesome sounds.


Italian Caramelle Candies

For as long as I can remember I’ve never had much of a sweet tooth. I like birthday cakes, and seasonal pies, ice cream every now and then, but that’s pretty much it. But when I saw the amazing Italian candies posted over on Ms. Adventures in Italy, it totally made me hungry for some sweets! She does a really cute post about caramelle’s, which in Italy are usually hard candies and are usually non-chocolate. Most of the candies she shows are made in Italy, and there are tons of different types of flavors like absinthe, green tea and coffee.

Definitely check out her wonderful post, and prepare to satisfy your cravings!

Found through Tastespotting


Sushi Cookbooks

I’m a pretty big fan of sushi, I try to have it at least once a week if possible. But it can also be kind of expensive as well, so I was thinking it would be cool to start making my own. That way when I get a craving, I can open up my fridge and whip up a delicious roll. But I have no idea how to make sushi, and I’m not really sure where to start. I’ve looked for books online, but I’m not sure which one would be the best.

Can anyone recommend any good sushi cookbooks that would help a novice like me? Or maybe there are some good sushi websites online? I’d like to try my hand at making delicious Japanese food!


Starbucks QuickOrder Concept

In just 3 days, Steve Jobs will be announcing all sorts of Apple goodies, including a very probable software developer’s kit that will allow people to create applications for the iPhone. The Starbucks QuickOrder system by Phil Lu is one such application, allowing you to order, customize, and pay for your favorite morning wake-me-up beverage.

At first I wasn’t sure that this was a very good idea, thinking there would be cold, unpaid for drinks sitting Starbucks across the world. But it turns out that the application would sync with your iTunes account, which would draw the money directly from your credit card that’s attached to the account. Then you walk into your friendly local Starbucks, they scan a Semacode that’s on the screen, and your beverage is made. I think this could be pretty damn handy if Starbucks were to ever implement something like this. Man I love the future.



Last night, Jeff and I went by Shaw’s, one of the local grocery stores out here, and I was pretty excited when I saw that they had the new POM flavored teas. I’ve been drinking these for a few months now, and I’m obsessed with the Lychee Green Tea and Peach Passion White Tea flavors. We bought one of each of them, and then headed over to Jeff’s friend’s Matt’s house.

Well, I was quite surprised to find that my Lychee Green Tea had some extra flavoring in it! Turns out to be what I think is… cardboard. One big chunk, larger than a quarter, and one smaller piece. While this isn’t the worst thing in the world I could find in there, I certainly wasn’t excited to see it in there, either. I’m going to let it dry out and see if I can tell exactly what it is, maybe I can get Jeff to throw it under a microscope here at MIT and we can scientifically diagnose it… er, something.

But no matter what, I’m definitely going to look a lot more carefully the next time I’m drinking a POM.


Hotdog Hearts by Liam Devowski

Hotdog Hearts by Liam Devowski

I feel like I’m kind of cheating on this post, because I didn’t quite find Liam Devowski and his awesome typography, he found me.
Liam commented on a post yesterday, and as I do with everyone, I checked his website out to see what he was all about. Liam graduated from Syracuse University this last spring, and is now freelancing in illustration and graphic design in San Francisco, which I’m sure is a totally different beast from Syracuse.

The poster above was my favorite because instead of printing the poster with ink, he printed it with ketchup and mustard, haha… Sheer brilliance. He’s a huge type nerd, so be sure to check out his site if you’re into that too.