To aid in the creation of your posters for the Battle Royale Re-Covered Film Poster contest, I though it would be cool to highlight someone who could be potentially be inspirational. He’s a Los Angeles based artist who goes by the name Midnight Marauder, a prolific creator of self-initiated posters and box art for movies.
We’ve all said those three powerful words when deciding which film to watch: “This looks (insert negative or positive adjective here).” Whatever adjective finishes that short sentence decides the fate of that film for you. In my most presumptuous of moods I will judge a film based on what typeface they used in the movie poster. As a cinephille, I can be condemned for such triviality, but I believe the rule of first impressions always apply.
Production companies that design the brand identity for a film have the responsibility of maintaining that first good impression. The movie poster, the driver of that identity, can also be an indication of failure if it subscribes to the common and conventional denominator of ‘thoughtless design’. Successful poster design moves beyond symbolism to choose an interpretive vision. When interpretation pushes curiosity to it’s limits, a simple promotional movie poster can be elevated to into the caliber of art.
On the other side of the county, in the capital Reykjavik, Icelanders that were affected by the financial crisis came to inspire Come to Harm by director/photographer Borkur Sigthorsson. Come to Harm is Iceland’s version of Sam Peckinpah’s Straw Dogs.
There are three identities that come to mind when I think of Iceland. One is of the vast and breathtaking landscape, which is so obscenely grand it is almost supernatural. The second is the capital of Reykjavík that carried the country’s dark financial gloom not so long ago. The last, slides far down the scale of grandiose into the quaint peaceful life of the villages that surround the country’s perimeter. This is where Nói albino takes place. Far away from civilization, green grass and warm sun. First released in 2003 by Director Dagur Kari, what Nói albino does, is the incredible job of merging the immense and humbling Icelandic landscape with the day to day life of inhabitants who reside in a small fishing village on the west side of the country.
It’s impossible to celebrate Iceland on #MusicMonday without mentioning Sigur Rós. Arguably the country’s biggest musical export (next to Björk), the band continues to astonish and inspire with their epic brand of atmospheric rock. At times subtle using spare instrumentation and ambient emotion, and other times crescendoing into a cacophony of guitars, their music is singular, innovative, and utterly captivating. The same can be said for their music videos and concert films, too.
I first found Fawns while I was busy looking for something else, and it has since proved to be a lesson for me on managing my expectations. Ironically, I had impatiently been waiting for The Fourth Dimension to be released, the collection of short films from different directors curated by Harmony Korine of which Fawns is the last. The longer I waited the taller my expectations on what Korine would deliver grew to mountain heights. To my surprise, when it was released I was disappointed with most of it, until Jan Kwiecinski’s 30-minute adventure Fawns blew me away.
Admittedly, there have been moments in my life when I have lead a causal game of “Would You Rather” in a politically incorrect and permissive environment. My invented questions lump implausible on top absurd and usually force the person on the other end to choose some type of excruciating embarrassment as their out. I have come to terms with the possibility that there may be others out there who probably play as dirty as me. What I never would have assumed is that this concept could be translated on film into a story so powerful and moving. Martin Rosete (Director) and Luiso Berdejo (Screenplay) uses a type of “Would You Rather” approach in their award winning short film, Voice Over.
As I mentioned before in a post about movie poster design, I think it would be exciting if film companies started partnering with independent artists to create better visual marketing for their movies. Thus, it was thrilling to see Jonathan Burton’s BAFTA Film Awards programs showcased on Creative Review’s blog this week. Commissioned to illustrate the ceremony’s programs with images from the five films nominated for Best Film (Argo, Zero Dark Thirty, Les Miserables, Life of Pi, and Lincoln), Burton worked to capture the feeling of each movie as a whole rather than recreate any particular scene. The results are stunning with each story aptly summed up in a single image that you’re drawn into even with the absence of a title.
Though most of us will be unable to attend the BAFTA’s in the UK this Sunday, all prints from the programs are currently available for purchase here. Are you reading this, Academy of Motion Pictures Arts and Sciences?