When I think of Wolfgang Puck, I think of… well nothing really comes to mind. To be honest, I imagine that horrible chef who yells at people and somehow has a TV show where he yells even more. Perhaps that’s the problem, I can’t off the top of my head think of who Mr. Puck is? I’m pretty sure I’ve had one of his sandwiches before but the memory is fuzzy.
Thanks to Pearlfisher, this might be changing. The London/NY based design agency has cooked up an elegant new identity for Wolfgang and his fleet of brands, which range from catering to the aforementioned sandwiches. This includes a new mark as well as a hairline logo which in my opinion looks quite sophisticated. The comments on Brand New disagree with my opinion though I think less is more with the overall identity which will help it stand out against their competitors. My only question: Where did the bar go in the A?