Aether are in a league of their own in creating products but, even more than that, in how they sell products. Late last year they introduced their Aetherstream, which is a traveling showcase of their products, a store on the go. It’s sleek and sexy and cool and does everything a store could do and then some. It’s definitely the most unique and novel way of selling clothes that we’ve ever encountered and we’re pumped that it’s parked in Los Angeles for a bit.
Currently (as in, today and tomorrow), they are camped out at Space15Twenty as a part of their Field Study pop up shop, which is AMAZING. The pop up is a collection of psychedelic outdoor clothes and items that are perfect for us city people who think we’re outdoorsmen and women. Along with Aether, the store is selling brands from Farm Tactics to Rogue Territory to Snow Peak to fjallraven to Outlier to lots others. They’ve also built it out to feel like you’re somewhere in between the city and the desert and a mountain and a beach. It’s really great.
If you’re in Los Angeles, the pop up will be open through June 12 and the ‘stream will be camped out at Space15Twenty today and tomorrow (and, if you stop by tonight, you can learn how to build a teepee). You can see more photos of the Aetherstream and Field Study here.
Tom Ran of The Scout sits down with the guys from Saturdays Surf, one of the breakout brands from the last few years, to see where they’re headed. What I find interesting is this part about who they’re collaborating with and why. I think we’re going to look back in 10 or 20 years and see that we were the collaboration generation.
Saturdays is involved in several special projects including Porter Bags, Baxter, and Aloha Rag, are there any other collaborations you’re working on? What do you look for in your collaborations?
For us collaborations are more about the relationship than a one time partnership. We know we won’t be able to do everything perfect so we look to people who do and partner up. Baxter makes amazing products, their branding is great and we all used the stuff before we started working with them. We have a soap out now that has been doing great and we have a candle that will launch in a few weeks. Shut skateboards has a rad team of people, they are NYC as it gets. Everyone in our company uses skateboards to get around NYC so making one just made sense. We are starting the project with two graphics in a couple of colors.
Partizan films along with AB/CD/CD have created a series of super clever ads for Opening Ceremony to promote their Spring/Summer 2012 collection. They’ve taken the clichés of Jean-Luc Godard films – the over-the-top romance, the cheesy lines – and turned them on their head a bit and making you laugh in the process. It’s a smart move by Opening Ceremony to create funny ads like these that will surely be shared around the web, like so. I mean, who still watches television? If you’re curious about the seeing the whole Spring/Summer 2012 collection, you can click here.
I respect Thom Browne because he just doesn’t give a fuck. Well, I suppose that’s not entirely true, I think he doesn’t care about what anyone else thinks and has a lot of fun doing it. The images above are from his Fall 2012 runway show and boy what a doozy this collection is. To me the models look like preppy superheroes, which as it turns out, look pretty rad. You’ve got the ‘roided out HUlk types, which totally crack me up because you know those models weigh like 120 lbs. And then you’ve got the masked vigilantes, outfitted with leather, studs… and bow ties. I don’t claim to know what it means, but I certainly do enjoy it.
To see Thome Browne’s full Fall 2012 collection, click over to GQ.
I’ve long been a fan of the clothing produced by the duo of Sam Shipley and Jeff Halmos, better known in the fashion world as Shipley & Halmos. I have a black cardigan that I’ve owned for a couple of years now that is hands down the best cardigan I’ve ever owned. There’s something about the cuff of the sleeves that fit perfect, some bit of elastic that makes it so that the ends never get stretched out. It’s a perfect detail that makes it a perfect cardigan.
Browsing around The Selby I noticed he paid the guys a visit and shot their space, so I thought I’d share it here. Having a space that inspires you is always important, and well, if I had a space like they did I would turn out amazing things every few minutes. It’s cool that everything in their space is mostly completely white, but is accentuated with punches of color. There’s a really great, lived in feeling to the space which makes the space feel so natural and wonderful. Hopefully something about their space will inspire something in your own.
Finding success in life is a difficult path, and they’re different for each of us. In a recent interview with Viktor & Rolf over on The Talk, they mentioned how they started out and how they continued to thrive.
When you started out as young designers, did you ever think you would achieve the amount of success that you have?
Viktor: Of course it’s pretty great to be successful. But when we started out we didn’t have a blueprint of how we imagined our career going. On the one hand there was this ambition and conviction that we wanted to work at the highest level possible and then on the other hand a very pragmatic approach, being very aware of what we could and could not do. You immediately assess the risks you can and cannot take. That doesn’t sound like a business plan, but that was, and still is, the approach we have to our work. We control everything.
Viktor: Everything. Not just exhibitions, also collections, perfumes, everything. Of course we work with a team, but we’re very involved in everything we do.
The idea of maintaining control in everything you do is a really great point. It’s extremely hard to keep control of your creative world, especially when money starts to become involved, and it’s oftentimes that much harder because you’re forced to do so much yourself. The joys of having things your way and to your liking far outweigh the struggles you may face.
Photo by Nicolas Guerin/Contour by Getty Images
I was reading an interview with Yohji Yamamoto over on the The Talks and found this particular part inspiring. Have you found something of your own?
I simply cannot stand people’s tendency to become conservative. There’s always a move back to established conventions, otherwise upcoming waves would be soon categorized as common sense. Even the term avant-garde – avant-garde is now just a tiny fashion category. It became so cheap and pretentious. I hate it. But still, I strongly believe in the avant-garde spirit: to voice opposition to traditional values. It is not just a youthful sentiment; I live my life by it. Rebellion. You will only be able to oppose something and find something of your own after traveling the long road of tradition.
Earlier this year, a collection of 1920s Australian mug shots surfaced and made the rounds on the Internet, where people were taken aback by how visually beautiful and even “cool” these mug shots looked. As you see above, there are a few of the 1920s mug shots and…a few impostors! Two of the above are actually shots from the current RRL lookbook. Can you spot which are authentic and which are imitation?
The rugged Ralph Lauren lifestyle brand currently features these looks on their website, showcasing this season’s styles for the brand. The concept is genius, as their aesthetic lends itself so brilliantly to their look. Of course these are admittedly a little silly as they are recycling an idea that was used to document criminals, but the execution of the idea in such a truly authentic looking manner is quite a feat. I really did have trouble figuring out which were from the 1920s and which were from 2011 when inserting these photos, but–if you haven’t figured it out already–the second and fourth photo are the impostors.
Catch more 1920s mug shot inspired photos on their website and, if you have a few extra Benjamins in your pocket, be sure to pick up some of the looks.
Launched today by Chris Kaskie & my studiomate Mike Renaud, Nothing Major is a cheeky & irreverent line of artist-commissioned, gender neutral tees & accessories made with careful attention to quality, responsible production & aesthetic integrity. So many small details to fall in love with: surprising typography elements, a random pocket, or specific illustration style. I love the logo too, those chunky round serifs fell me every damn time. The website is well worth the trip, especially the extra-thoughtful section that features interviews with each of the contributing artists. I’m eagle eyeing that smart little tote bag! So many pockets it has!
We live in a very interesting time where art and fashion are colliding to create some really stupid and some really interesting things. Yet, one era of art that is constantly getting beat down by its own nature is Pop Art. Low brow fashion retailers like Forever 21, H&M, and Urban Outfitters are constantly recycling the catalogues and concepts of Warhol and Lichtenstein for new t-shirt material, bringing nothing new to either the clothing nor the art beyond creating a bastardized cheap product.
Thankfully, people have stepped in to rectify what is happening to Pop Art and have even created new collisions with fashion and art. UK based fashion retailer Fred Perry has collaborated with living British Pop Artist legend, Peter Blake. Together they have have created a little collaboration entitled Blank Canvas, which ties Blake’s aesthetic with Perry’s rich polos as the “blank canvas.”
In the above video, Hint sits down with Blake himself to speak about Pop Art and its influence on fashion (particularly, British fashion). Blake has some really remarkable things to say, explaining his intention behind a lot of his imagery (the target being commentary on Jasper Johns’ Target), the Mod movement and its relationship to fashion, his work as an artist (and current work!), and how he has contributed to Pop Art. Blake is a fascinating man and is remarkably sharp and busy for a near octogenarian.
Although I must say the clothing coming out of the collaboration are not mind-blowing, they really are a great representative of Blake and Perry, two creators who have a distinct voice in the visual world. Take a minute and watch this interview with Blake and, by all means, pass it around to anyone who may in fact be bastardizing his visual lexicon for cheap fashion hounds.