Posts by Carli Krueger

Better Bruins design by Kevin Zwirble


There are few things I love more than or equal to typography but hockey is certainly a contender. I came across Kevin Zwirble during the playoffs this past season and while I was crossing my fingers his beloved Bruins would lose to my dear Blackhawks, I was also hoping they’d adopt some of his stellar design concepts for the team.

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Form, a skewed and distorted (Jell-O inspired?) typeface by Alexis Gallo


Renner meets Dali in Alexis Gallo‘s type experiment, Form. Gallo, a student at the Fashion Institute of Technology in NYC, used Futura as a reference while creating this distorted typeface for a school project. Gallo was also inspired by the famous melting clocks in Salvador Dali’s The Persistence of Memory.

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Five fonts to prepare you for Fall

For those of you not in California, or the near season-less Southwest, fall is here or at least near. Time to trade in the summer neons for earth tones and consider some other seasonal design trends. I searched through the work of several foundries and designers for affordable options and pick out a few typefaces that I wouldn’t mind seeing good, legal use of this autumn.


Homestead – Lost Type Co-op, pay what you want

There are so many typefaces from Lost Type suitable for fall but I tried to limited myself to just one (it didn’t work). For my first choice I settled on Homestead after debate with some of my type pals. Homestead, designed by Luke Lisi, is a hearty slab serif with a various texture options  reminiscent of plaid flannel.  The typeface also had a bit of a varsity feel without feeling too hokey, particularly in the M, making it a great font for football season and school-themed worked. While it’s only available in all caps, it also comes with an inline option, which makes it even more versatile.  And if Lumberjacks had offices with nameplates, I am pretty sure they would be in Homestead.

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Letterform furniture by Matt Innes and Saori Kajiwara

Matt Innes and Saori Kajiwara bring font and furniture together in their functional collaborations. Together they have made tables out of Kanji characters and ampersands, as well as, a unique bookshelf and an incense holder. The two started with the EastWest tables after becoming interested in the structural qualities of Kanji, or Chinese characters that the Japanese language adopted that developed from brush strokes. Innes said they could see the modular structures with repeated elements that Kanji has refined into, would make for “surprisingly functional and beautiful objects.” Only slight changes were made to the form of the  East and West characters to make them into beautiful physical structures.

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Target Practice with Vault49

Numerals by Vault49

In honor of their 10 year anniversary, Vault49 had Creative Director and Founder Jonathan Kenyon design these targeted numerals. The New York-based design firm has always held “target practice” as running theme in their studio, meaning they’ve continued to set lofty goals and doing what they could to achieve them. Vault49 is a multitalented organization. Over the past 10 years, has explored everything from branding, web design and animation to set design, installations, music promos and projection mapping. To celebrate their decade of operation, they sold these numbers as individual posters.

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Turn the Lights Off with Rizon Parein


I don’t think we can talk about neon (or the absence of it at least) without looking at some of Rizon Parein‘s work. In particular, his personal project Lights Off. Lights off is a surprisingly sexy what is really just tubes and wires when you remove the neon. And believe it or not, these posters are 3D digital models, not physical signs. Parein was originally contracted to make these neon signs for an Eristoff Vodka campaign called “Bring On The Night” but while working on the campaign’s 20 headlines, he fell in love with unlit signage. Parein thought turning the lights on killed the esthetics of what he was making so he decided to make a series of his own posters.

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El Camino food truck branding by Savvy-Studio

Should you spend any time in Monterrey, Mexico, keep an eye out for El Camino, the community food truck. The black truck coated in white scrawlings would be hard to miss. Inspired by the kind of badassery that comes with biker boys and prison tattoos, the rolling vendor certainly makes a statement while serving up a mix of Texas-style burgers and vegetarian options. Savvy Studio, a design firm based out of Monterrey and Mexico City is responsible for El Camino’s branding. They wanted to convey an “Easy Rider” or “Born To Be Wild” Americana vibe through the use of taglines and claims. As tough as the truck looks, the phrasing creates a very approachable and quite intriguing feel.

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