American illustrator Eleanor Davis is giving me all the feelings this morning with her expressive and playful art style. I love that her work is expressed in different styles, sort of a hybrid of colored pencil and watercolor which gives everything this dreamy feeling. Beyond that I feel like she does a great job of illustrating subjects that are hard to define, like the second image below, which beautifully captures the idea of understanding Alzheimer’s.
You can check out more of Eleanor’s work by clicking here.
I stopped by the store last night for some much needed “post-airport craziness” bubbly wine, and I was waiting in line at the register I happened to notice a new logo and branding for York. You know, the Hershey company that makes peppermint patties.
The mark is a really nice evolution from the previous version, but what I specifically love about it is how the lettering mimics the look of the peppermint icing inside of a peppermint pattie. If you’ve ever taken a half bite of one of these the icing tends to be slightly stringy and a little messy, and the mark does a great job of mimicking that physical quality of the candy (quite literally in fact at the end of the circle container around the logo).
The letter forms themselves are way more elegant and considered. The old Y is kind of a hot mess balance-wise, with the over inflated upper and shrunken descender. The O to the R has a really nice playfulness, the K flows nicely into the circular container around it now, and I’m a big fan of the Y descending down and out of the blue container lozenge. Getting rid of the “Get the sensation!” tagline really helped the overall lock-up as it provides a lot of great negative space above and below the logo, giving it a much more elevated feeling overall.
As you can see in the gross, conveyer belt photo I took above, they don’t seem to be printing that distracting dot pattern on the package which I think is a plus. I thought it was helpful to see how the metallic package is really quite striking with the pop of royal blue, and how the white of the logo has a nice contrast with the blue.
Overall, this is a beautifully refined word mark/focused branding effort that most consumers won’t notice, but clearly it’s remarkable enough for me to notice at a busy check stand. Now the big question: Anyone know who did the work? I’d love to be able to credit them! Email me if you have details.
I travelled to Portland over the weekend for some family matters, and as I was about to board the plane, I realized I didn’t have any music downloaded on to my phone for the trip, as it’s a newish phone. I hurriedly joined the always sketchy WiFi at LAX and was able to pull down two albums: Nils Frahm’s All Melody and Anenon’s Tongue.
As luck or fate would have it, the albums have a musical simpatico with each other. To me they share a sameness of DNA, a jazz backbone, layered with lush synthesizers, piano through lines that bring a lot of the works together. In my plane focused mind the works fused together in many ways, creating a dialogue that communicated beautifully.
Listen to Nils Frahm – All Melody: Spotify – Apple Music
Listen to Anenon – Tongue: Spotify – Apple Music
You can read more about Anenon’s song-by-song process in creating Tongue by clicking here, which seems like it was birthed from an amazing time spent in the Italian countryside.
Additionally, there’s a great look at where Frahm’s recorded All Melody over on The Spaces. Situated in East Berlin on the banks of the River Spree sits Funkhaus, a 1950’s building with Soviet architecture influences that was originally used to record chamber music. As you can see in the photo above it’s a beautiful space that must have been incredible to record in.