The top 10 coolest things at Milan Design Week

I had a wonderful trip to Milan thanks to the awesome folks at Lexus. If you follow me on Instagram it seems like a bunch of pretty pictures made easy. That’s kinda true but it’s also a lot of walking, a lot of editing & organizing, and a lot of trying to keep all your devices charged. That said, here are the top 10 coolest things I saw in Milan, my personal favorites that really got me excited and inspired.


Jia Wu - Player's Pflute

Jia Wu’s Player’s Pflute

Jia Wu, one the Lexus Design Award and Event prototype winners, presented one of my favorite concepts of the entire week. It’s called Player’s Pflute, which is a series of plastic components (like mouthpieces, hole punchers and connectors) that allow you to turn vegetables into musical instruments. Weird, right? I’m drawn to this because it’s so ridiculous and fun, and honestly, I didn’t see a ton of this kind of playfulness while I was in Milan.

Click through to read more about the Lexus Design Award and Event.


Video thanks to Jessica Dunn

Triennale, 20123 Milan


Valextra Milano store, designed by Snarkitecture

Snarkitecture and Valextra win TheDesignPrize

This isn’t a brand new space, but it’s certainly a space that many are buzzing about right now. This is the Valextra Milano flagship store, designed by Alex Mustonen and Daniel Asharm of Snarkitecture, who are recipients of TheDesignPrize. The space was recognized for the “Shop Design and Retail” category.

I was able to stop by the space the other night and it’s truly a lovely experience. The ceiling is drape din flowing sheets of white mesh that unite the space in an ethereal manner. That paired with Valextra’s curation of bags in the store, nothing but whites, greys, and creams, it’s a stunning combination.

Via Manzoni, 3, 20121 Milano


COS x Studio Swine

COS X Studio Swine

“Bubbles, bubbles, everywhere and not a drop to drink!” That’s the phrase that kept running through my head when I first saw this collaboration between COS (probably my favorite clothing brand at this point) and Studio Swine, made up of Japanese Architect Azusa Murakami and British Artist Alexander Groves.

Their collaboration has yielded what I’d call a high-tech tree that regularly sprouts giant, soapy bubbles that are each filled with smoke. It’s hypnotic to watch as these bubbles form an fall of the tree, like ethereal fruit, and absolutely delightful to encounter in person. You honestly feel like a child standing there, mouth agape, because the bubbles are strong enough for you to hold in your hands. The bubbles also smell amazing, which gives rise to the question, is a new COS scent on the way?

Cinema Arti
Via Pietro Mascagni, 8
Milano, 20122


Green Brewing branding by Lucy Alter Design

Green Brewing branding by Lucy Alter Design

This is a delight from Lucy Alter Design that I quite enjoyed. Lucy Alter is the studio of two Japanese guys, Satoshi Aoyagi and Mikito Tanimoto, who together are doing some really great work.

I found their work while browsing at the Triennale, coming across their branding effort for Green Brewing, a Japanese tea company. I love the simplicity they sought in both color and typography which reflects the purity of the tea itself. The type is extremely well laid out and the overall packaging is very well-executed.

Triennale, 20123 Milan


Giovanni Maria Filindeu x Foscarini

Fare Luce @ Foscarini Spazio Brera

There were a few experiences at Milan Design Week that you could walk around in and this was certainly one of my favorites. Giovanni Maria Filindeu worked together with lighting brand Foscarini to create Fare Luce, an immersive experience in the heart of Berra that let you walk through and experience lighting in unique installations.

There was the mirrored room, the ancient citadel, the rainbow road, the veiled room, and more. It made for many Instagrammable moments, which might sound gross, but there was nothing but smiles on everyone’s faces.

Check out #fareluce on Instagram to see what I mean.

Via Fiori Chiari, 28, Milan


Marc Ange - Le Refuge- Wallpaper* Hand made

Marc Ange’s Le Refuge at Wallpaper* Handmade

If I had to guess I wouldn’t have imagined that a bed would have been on my “coolest things” list, but when the bed is made of pink palm leaves, how can you resist?

This masterpiece was designed by Marc Ange and was exhibited at the Wallpaper* Handmade exhibit, which overall was one of my favorite exhibits. It’s described as “a contemplative, palm-shaded daybed installation in a lush fantasy setting, by the Green Gallery, in the Mediateca garden.” I think it’s the bed of my dreams!

Mediateca di Santa Teresa
Via della Moscova 28, Milano


TOILETPAPER BAR! Milan Design Week

TOILETPAPER BAR!

Continuing my love for the work inhabiting the Wallpaper* Hand Made space was the TOILETPAPER BAR! This is literally a physical manifestation of the magazine, an aesthetic overload sprung from the mind of Maurizio Cattelan.

Kyle and I grabbed a couple of proseccos from the friendly bartenders and worked here for a while, it was actually quite nice if you’re comfortable being surrounded by walls and floors covered in spaghetti wallpaper.

Mediateca di Santa Teresa
Via della Moscova 28, Milano


The Visit by Studiopepe - Milan Design Week

The Visit by Studiopepe

Refinement, sophistication, drool worthy. Those are probably the words I’d use to describe the impeccably designed apartment simply called The Visit. Located in the heart of Breta, Studiopepe has curated a perfect vision of what an apartment could be, you know, if you could afford dozens of designer pieces and a space with huge rooms and high ceilings.

The space included pieces from designers like Agape, Agapecasa, Aytm, Bang & Olufsen, Bulthaup, Camo, cc-tapis, FENIXNTM, Florim, Green Wise, Lambert Et Fils, Leftover, L’Opificio, Molteni&C, Shuj, Vitra and so many more. They did a fantastic job, but I’ll still to my own eclectic style—lots of random tchotchkes that have personal meaning.

Via Palermo, 1, Milano


Elle Decor Concept Store - Milan Design Week

Elle Decor concept store

Spotted this concept while walking around Milan and what drew me in was the bright pink signage and typography, I couldn’t say no. Basically, Elle Decor created a Concept Store that looked at the future of shopping and what that might look like.

Elle Decor Concept Store - Milan Design Week

It was a bit tough figuring out what their point was exactly, but there was lots of VR, selfie spots, a coffee conveyer belt, and lots more. Aesthetically the space was decked out with perfect furniture and lots of beautiful accessories that gave me a ton of ideas for my own apartment.

Palazzo Bovara, corso Venezia 51, Milano


Formafantasma - Milan Design Week

Formafantasma

Thanks to our friends Josh and Evan, Kyle and I had a chance to speak with Andrea Trimarchi and Simone Farresin of Formafantasma, one of the hottest design duos out there. Not only are they super rad guys, their multiple lighting designs featured at Milan Design Week were some of the stand outs.

Formafantasma - Blush Lamp - Flos

First there was their collection with Flos, the Blush Lamp (which you can see above) and the WireRing, both of which were physically minimal while having a very robust, and in the one case colorful, output. The second was their exhibit at Foundation at Spazio Krizia where they featured their lamp concepts that helped to form their ideas for the Flos collection.

April 7, 2017 / By

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