Since 1991, Mark Pritchard has been making genre-spanning electronic music that ventures from House, to Ambient, to Drum and Bass. His most recent effort Under The Sun was aptly described by Pitchfork as “deeply atmospheric and richly impressionistic, Under the Sun is an easy album to disappear into.” The album feels like science fiction journey with moments of wonder and mystery.
The music video for “Beautiful People” is a perfect manifestation of this feeling. The song features TFIB favorite Thom Yorke, both vocally and as a transcendent robotic spirit wandering a seemingly deflate landscape. Director Michal Marczak has truly encapsulated the feeling of the album into six minutes of visual narrative.