I love a good coffee branding project and the folks at Manual have continued to impress with their work for Sydney based coffee roasters, Pablo & Rusty’s. What I always find impressive is the breadth of the work as Manual has put their stamp on nearly aspect of the business, not just some business cards or a cup design.
We began by taking inspiration from the core of their business—the humble coffee sacks and stencil typography often found printed on them—and reinterpreted this as modern, sophisticated custom-drawn logotype. In our research we discovered that many of their customers and staff referred to them as ‘P&R’ for short, so we recommended building on that brand recognition and created a monogram that would work at small sizes. This duality in naming and branding provided the backbone for all print, packaging, and retail design elements.