When you think of ultra-rare collectible sneakers the next thing that pops into your head probably isn’t cereal. That is unless you happen to be Ronnie Fieg who in 2011 opened Kith in Manhattan, and recently opened one of the most well-designed footwear and apparel stores in Brooklyn. As a part of the opening also came Kith Treats, a cereal bar that offers 23 options of cereal to mix with any of our 25 assorted toppings and 5 different milks. Recently Grub Street spoke to Fieg about the concept and as it turns out, he simply loves cereal that much, and has for a very long time.
I’ve never met anyone who didn’t like cereal. It’s one of those things that you love growing up, and then when you get older you end up having it because you want to feel like a kid again. For me it’s never been about being like a kid again, though. I’ve just loved cereal my entire life. It’s weird.
If cereal isn’t your thing, perhaps Kith Treat’s can offer you an Ice Cream Cereal Swirl? It’s a swirled vanilla ice cream cereal confection that’s supposed to be game changing. I mean, could you say no to the image below?