Wolfgang Puck cooks up a new brand identity

New Wolfgang Puck Branding

When I think of Wolfgang Puck, I think of… well nothing really comes to mind. To be honest, I imagine that horrible chef who yells at people and somehow has a TV show where he yells even more. Perhaps that’s the problem, I can’t off the top of my head think of who Mr. Puck is? I’m pretty sure I’ve had one of his sandwiches before but the memory is fuzzy.

Thanks to Pearlfisher, this might be changing. The London/NY based design agency has cooked up an elegant new identity for Wolfgang and his fleet of brands, which range from catering to the aforementioned sandwiches. This includes a new mark as well as a hairline logo which in my opinion looks quite sophisticated. The comments on Brand New disagree with my opinion though I think less is more with the overall identity which will help it stand out against their competitors. My only question: Where did the bar go in the A?

New Wolfgang Puck Branding



3 Comments Wolfgang Puck cooks up a new brand identity

  1. Tom August 6, 2015 at 7:15 PM

    Pretty funny. The horrible chef who yells at people is Gordon Ramsay. Wolfgang Puck owns Spago in Beverly Hills. A lot of the time, especially during lunch, he’ll come out and introduce himself to guests. But he also has a lot of shitty express-café-type places in airports that are pretty awful, unfortunately.

  2. Derron August 19, 2015 at 8:03 AM

    Can’t stand Ramsay. I use to watch his show, just waiting for someone to punch him in the throat. LoL.

  3. Womo August 19, 2015 at 4:14 PM

    Beautiful brand but I just don’t see a connection to food at all. If I didn’t to WP, I would think it is a hotel. Also Tom above is right. His airport cafes are atrocious.

Leave A Comment

Your email address will not be published. Required fields are marked *