Last week I wrote about Daniel Arsham, one half of design/artist duo Snarkitecture, who this week have debuted their interactive installation The Beach at the National Building Museum. Instead of sand, you’re confronted with thousands and thousands of white balls with deck chairs set along the perimeter.
To me, the concept explores the space of art which is a public, mutually enjoyable experience. Rather than limiting art to sculpture or painting you get to be a part of a grander piece of work, much like what Tom Sachs did at The Armory or Urs Fischer at MOCA. The physical nature of the project is something that people can connect with and be a part of which might make a more meaningful impact on a person. You can see the manifestation of this on Instagram, with #thebeachdc having over 1,000 photos taken in 5 days, a very modern day metric of success. The art world can be so stuffy and staid and ideas like this will hopefully get more average people into museums and piss of the purist snobs.
Arsham summed up the project in a few words on his Instagram, simply stating “Reinvent the everyday,” which is a lovely way to think. On a side note, how great are these photos by Noah Kalina? He’s so good.