There’s a lot fuss in the realm of food and drinks, particularly around the idea of the “proper way” of doing thins. The “proper way” to make a Manhattan. The “proper way” to make sushi. I think we’re living in a fantastic time where we can throw the “proper way” out the window and embrace new ideas. A perfect example of this is Underwood, a canned wine produced by Union Wine Co. out of Oregon. Should wine be served in a can? Is canned wine better? I believe those questions are irrelevant. After having a can of the rosé over the weekend I can tell you the following: drinking wine from a can is awesome.
First, there’s the advantages in form, like how the can helps the wine stay cold longer, something I hadn’t thought of. It’s also really easy to drink in public as most people think you’re drinking a Diet Coke. It’s also worth remembering that an aluminum can holds 375ml so you’re drinking half a bottle of wine per can. That’s no joke.
Second, but most importantly, is the flavor of the wine. Union Wine Co. started in 2005 as an effort to make wine accessible, that it didn’t always need to be extremely expensive. I’m certain if I poured you a glass of the rosé and tell you it came from a can you would have no idea whatsoever. It was crisp, it was dry, and it was perfect for an 85º summer day.
Here’s what I recommend: Keep an open mind, buy a four pack for you and a friend, and enjoy a taste of the future.