This morning my digital friend and talented designer Cory Schmitz posted some new work he collaborated on with Mackey Saturday, Nicolaus Taylor, & Jon Malkemus, a rebranded logo for Oculus. For those out of the loop, Oculus is a virtual reality headset manufacturer who’ve almost single-handedly pioneered the direct to consumer market. Paired with their recent acquisition by Facebook they’re preparing to change the way we think about VR.
With such an intrepid, cutting-edge company though you can’t have a logo like the one below. I mean, it’s fine, it’s an eye and you need your eyes to see VR, blah blah. But it’s too cliché and is lacking that feeling of “this is the future strap it on your head.”
On the other hand the new mark screams simple futurism. The oblong O is a perfect representation of not only the brand but a visually cues into the Oculus Rift hardware itself. In a world of iconic marks it’s amazing to me that I’ve never seen a mark like this before, or at the very least, there’s no other recognizable brand out there utilizing an O shape quite like this.
I believe this branding is pretty new as I haven’t been able to dig up much more information or find any additional photos. It will be interesting to see how the overall brand scheme comes together. Excellent work to start.