Last year, Collective magazine conducted an interview with Marieke Stolk, Danny van den Dungen and Erwin Brinkers, who are better known as the designers behind Experimental Jetset. They speak about they’re process working together, how you evolve as a designer, dislike of the term ‘target audience’, and much more.
In particular I loved their mentality, that they “don’t study theory; we live it”, which comes across in a very heady, sort of existential way. I’m not one to over-intellectualize ideas (you’ve read this blog, right?) and most of the time that stuff goes over my head. But you can tell that the guys from EJ, however deep their thoughts may be, really do live by their words.
We know, there are plenty of critics out there trying to make designers feel inferior, trying to prevent designers from making creative (and intuitive) use of theory, trying to force designers to think in a more ‘rigorous’ way – but really, to speak with Raoul Vaneigem, “such people have a corpse in their mouth”. They are supporters of a dead and rigid notion of theory.
Probably one of my favorite interviews I’ve read in a while, click here to read the full piece.
Found through Readdd