There’s something I love about redesign concepts when they relate to foods and drinks. We see so many of these products day in, day out that to see them in a new light fascinates me. Kara Haupt has created something that perhaps defies “redesign” and approaching the “reinvention” space, creating a new concept from something familiar. In my mind this looks like it would be an aged, super premium version of Jäger that you take shots of on your yacht. Plus, “old man Jäger” has a really nice ring to it.
You can see her full concept by clicking here.