Sonos Doesn’t Have A New Logo, It Has A Beautiful New Visual Identity

Bruce Mau Design's New Sonos Logo Isn't A Logo

It’s been nice to see Bruce Mau Design’s work for Sonos get the recognition it deserves, the team has done a beautiful job. Of particular note has been how the lines radiating outward from behind the logo resembles sound waves thanks to the moire pattern used – except it’s wrongly being called a new logo. By many. The Sonos logo hasn’t changed, only the visual identity has been refreshed. From Bruce Mau Design:

This new iteration of the Sonos visual identity advances the idea of the modern music experience – not singular or monolithic but a rich diversity of expressions. Performance imagery from Sonos Studio, new product photography and the introduction of three big graphic tools that can be mixed and remixed, deliver a creative and variable language while still providing the stability of a recognizable system.

As designers we should do our part in educating the folks who don’t understand on the difference between logo design and visual identity. At the very least it’s good for people who aren’t as fluent in design speak to understand what it is we do exactly (and why they’re paying so much for it). Hat tip to Bryan Byczek for pointing this out.