Portland based designer Aaron Draplin is well-known for his straightforward attitude and no-nonsense sense of design. You could even describe him as a “champion” for the design community, a person who has an immense output of quality designs, and by all accounts I’ve heard, one of the nicest and most supportive folks on earth.
Last week he took Lynda.com‘s logo design challenge, creating a really simple, strong mark in less than 10 minutes. He walks you through his process and his reasoning which gives you a fascinating look at how he gets from nothing to something. His confidence and the easy way he demonstrates his work makes you feel like you should go out and make 100 logos on your lunch hour. Love this guy.