London based design agency One Darnley Road have made bar soap sexy, which in my mind is quite a challenge. Thinking of bar soaps I’m reminded of craft fairs, or worse, the sickly green lumps of Irish Spring soap, which to me look more like industrial cleaning products. With their project for the London Fields Soap Company they’ve wrapped the bars in beautiful geometric patterns that melts away any ideas of “bad craft”, bringing a truly contemporary vibe to the natural looking bars. The inspiration for these patterns comes from the location of their factory in Hackney, London, where there’s a history of fabric making and weaving.
The East End of London has a long tradition of textile design and manufacturing, including Warner & Sons, who were working in the fabric trade in Spitalfields since the early eighteenth-century, and who had a reputation for excellent weaving work of both traditional and modern patterns – through to the twentieth century. We drew on the visual grammar of craft as a way to define this new brand.
You can see more by visiting One Darnley Roads website.