Crafting unique, standout labels for a new beer seems like an awesome challenge. Making sure that the brew stands out in a competitive market can be difficult as well as creating a look that feels unique and original. Manual, the SF based design firm, has struck gold with this sophisticated look for the Fort Point Beer Company, a craft brewery located in San Francisco’s Presidio.
The brewery resides in a historic Presidio building that was formerly used as an Army motor pool. Their iconic location—close to both the Golden Gate Bridge and the Fort Point National Historic Site—provided inspiration for a modular, illustrative brand identity. The result is a brand that locals can identify with and, as the brand grows and becomes available throughout the nation, can be regarded as the new San Francisco craft beer.
I’m a sucker for gold these days (my team will back this up) and the black, white, and tomato red color combinations really make me happy. The geometric patterns have a playful nature which remind me of the work of Mary Blair, and at the same time honors a San Francisco landmark.
The choice of a Copperplate Gothic-esque font pairs well with the bold, geometric lines that make up the label. It has a feeling of being both contemporary yet classic, bringing to mind the early days of San Francisco. The overall branding is extremely charming and inviting, and when you see the bottle it certainly looks like something new that you want to try.
You can see more images from the project by clicking here.