The Cat’s Meow: Suiyoubi no Neko Can Design by Yo-Ho Brewing

Suiyoubi no Neko by Yo-Ho Brewing

Last week I came upon this lovely packaging for Suiyoubi no Neko beer which is crafted by the Yo-Ho Brewing. I think the patchwork cat on the can couldn’t be more charming with a striking color palette that’s sure to catch your eye. This is but one of a series of great looking beers Yo-Ho is brewing, Serious Eats has a great rundown from last year of their line-up, which shows their care of both flavor and design.

Also of note last week was Kirin’s announcement that it would be purchasing a 30%-plus stake in Yo-Ho Brewing, showing that craft brewing is clearly the way to a larger market share. Still, the major Japanese beer producers, Kirin, Asahi, Sapporo, Santori, make up 98% of the beer market in Japan. It will be interesting to see if more small breweries are snatched up by the big guys to earn more cultural cool points.

October 6, 2014 / By