Last week I came upon this lovely packaging for Suiyoubi no Neko beer which is crafted by the Yo-Ho Brewing. I think the patchwork cat on the can couldn’t be more charming with a striking color palette that’s sure to catch your eye. This is but one of a series of great looking beers Yo-Ho is brewing, Serious Eats has a great rundown from last year of their line-up, which shows their care of both flavor and design.
Also of note last week was Kirin’s announcement that it would be purchasing a 30%-plus stake in Yo-Ho Brewing, showing that craft brewing is clearly the way to a larger market share. Still, the major Japanese beer producers, Kirin, Asahi, Sapporo, Santori, make up 98% of the beer market in Japan. It will be interesting to see if more small breweries are snatched up by the big guys to earn more cultural cool points.