Lotta Nieminen Brings A Bold Look To A New York Nail Salon

Paintbox branding by Lotta Nieminen

When you think of well-thought out graphic design projects your mind most likely won’t drift toward the world of nail salons. Most commonly their known for shabby neon signs and rows of cheap chairs lined up with thousands of tiny bottles of paints surrounding them. That’s not the case with Paintbox, a new manicure and nail art studio that received a beautiful bit of branding from one of my favorite designer/illustrators, Lotta Nieminen.

Paintbox branding by Lotta Nieminen

Paintbox branding by Lotta Nieminen

For me the idea behind this branding screams “No duh!” in it’s simplicity and that’s exactly why I love it. There’s a perfect elegance to literally turning the words into a box form and that it reads so well. Yet the form takes on a playful nature when the words are separated, allowing other visual devices like imagery or text to inhabit the negative space between.

I’m also a fan of the peachy tone that’s used throughout most of the materials. It’s a warm and inviting tone that allows the color of the nails to truly shine.

Paintbox branding by Lotta Nieminen

Paintbox branding by Lotta Nieminen

Paintbox branding by Lotta Nieminen

Even the nail art imagery itself, which was shot by Jamie Nelson, has a refined look that, while quite stylized, evoke the brand for being way more modern than the shop your mother may have visited. You can see more imagery from the project by visiting Lotta’s website.

September 22, 2014 / By

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