I don’t understand the kind of people who appear in this video, or who appear in Kinfolk, whom the video was shot for, but I’m certainly fascinated by them. They live privileged lives that most of us can never imagine having, and for me personally I love having a voyueristic spotlight into their worlds.
Directed by Chris and Sarah Rhoads, the feature shows the life of a Yippy looking family at their lovely home in Venice Beach, California, the show makes you want to get the best cooler and just take a break to visit the beach. It’s a well shot video featuring gliding steadycam shots of beautiful interiors and a charming backyard space that’s so very Venice Beach. Again, I have no idea who these kind of people are, but this gives a good look at life on the West Coast and the types of folks who reside here.
Editor’s Note: I was informed of the couple’s identities so I thought I’d clear up the mystery. The man is John Moore, who helped found the Hollister brand under Abercrombie & Fitch, who also runs The Pop Studio, and designs a fantastic menswear line called M.Nii which just won GQ’s 2014 Best New Menswear Designer of the Year. His partner Hannah Henderson and he run General Store, a fantastic home good shop in Abbott Kinney. Quite a prolific duo!