School of Visual Arts student Leo Porto recently put his design skills to use by craft a branding and identity for the New York Museum of Glass. You’ve never heard of it? That’s probably because it doesn’t exist. You wouldn’t know that by looking at these images though which to me paint a very real image of a fictional place.
The really standout piece for me is the word mark he created for the museum. Meant to emulate the distortions you would find when viewing the logo through glass, it’s both cheeky and elegant. I especially love where the E and W connect as well as the L to the A. The whole thing is abstract and distorted but it makes so much sense in context with what the museum would be.
And though he used mainly black and white for the branding he did bring in some strong blues and reds, which to me seem to emulate glass being heated by a blowtorch, something like this. You get a sense of heat and energy from the palette, and the examples he created like the tickets and oversized show posters look incredible.
I think someone needs to make this vision of a contemporary glass museum a reality and pay Leo lots of money to use his ideas. I’m certain that once he graduates from SVA he won’t have any problems finding work.