Lookbooks for fashion brands must be tiring to make year after year. Most consist of moody looking models against a wall in alley or something variation of the sort. Levi’s Made & Crafted, the sub-brand that’s much edgier from a fashion perspective, decided to pair up with nature-centric magazine Wilder Quarterly for their Fall/Winter 2014 lookbook. Together they’ve presented the latest collection with a mix of classic product shots, interesting interviews with makers, and profiles on beautiful places and phenomenon.
The collection is a well-made mix of classics like leather jackets and denim paired with some pieces made with soem really interesting patterns. It also seems like the collection is extremely comfortable looking, like you could put on any number of these pieces and feel like you’re ready for the winter to come. Peter Stolz, LM&C men’s designer explains the inspiration for the collection.
The title that we gave the collection for Fall 2014 is The New West: Outdoor. We are constantly excited by the West Coast as an eternally inspiring and pioneering land. We were influenced by how we connect to the outdoors in a modern way. It’s about getting away from the urban hustle and connecting with nature––while also staying connected to the modern world. By contrast, we were also inspired by an increasing grassroots support of local foods, farms, farmer’s markets and local, seasonal ingredients and materials found in cities.
Overall I think Wilder Quarterly has done what they do best, which is creating interesting stories around makers and their crafts, as well as writing stories on star watching and seeing the Northern Lights. The stories and features complement the fashion well and creates a cohesive feeling when you visit the site. You can easily imagine the site as a print experience but I’m glad it’s not. Translating an aesthetic to the web can be difficult but I think Levi’s has done it.