I really hate the phrase “the devil’s in the details” but I certainly appreciate it’s intention. As a designer and someone who regards aesthetics in all forms, the details are the key. When an object, or even an experience, gets all the details right and it’s a transformative experience. Good details surprise you, they excite you, and they elevate the bar of your personal taste.
Writer Craig Mod recently posted a poetic piece on Medium titled Let’s talk about margins, which relates the importance of details to book making. Funny enough, my favorite part of his piece isn’t about books, it’s about buildings.
Consider buildings. Although you may not be an architect, you can be touched by a graceful space. The kind of space where you close your eyes and feel the gentle hand of the architect reveal itself in the way sound and air moves around you. Try it sometime. Go to your favorite space. Close your eyes and breathe slowly and intuit the goodness. Conversely, you can sense neglect or disregard the same way. There’s a building in Tokyo that feels like it hates the world. Standing in its shadow, the wind becomes portentous, howling, angry. It will swallow you if you close your eyes. It does not want you there. Its rotating doors even killed a child the first week it opened. It is not a nice building. You are not an architect but you know this: The building is bad. There are no George Nakashima chairs inside.