Milton Glaser Brands Global Warming With A Sickly, Gloom-Filled Mark

Milton Glaser Brands Global Warming With A Sickly Mark

Temperatures are rising, ice shelves are melting, and the realization that global warming is a real thing is finally starting to sink in for more and more people. Milton Glaser, the designer of the iconic I ? NY mark, doesn’t agree that earth is warming, he’s saying it’s dying. His message is “It’s Not Warming. It’s Dying.“, which is paired with a circular mark made of a sickly green and black.

Milton Glaser Brands Global Warming With A Sickly Mark

Milton Glaser Brands Global Warming With A Sickly Mark

I think the mark is strong but simple, the tenants of what Glaser has built his career on. It reminds me of decay, of the slow settling of death, all the things you want people to think of when they mention global warming. It’s aesthetically pleasing in a morbid way, and would probably garner questions if someone saw you wearing their buttons, a mean vehicle for the It’s Not Warming effort. I applaude Mr. Glaser for taking on a serious issue like this, using his talents to try and influence change.

You can purchase a set of buttons and show your support of Mr. Glasers initiative by clicking here.

August 15, 2014 / By

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