Unique branding for your business is one of the keys to being successful, though may small businesses overlook this aspect. Maeve Durnan, a private tutor of primary age children, was mindful of this necessary aspect and hired Glasgow design agency Graphical House to help her out, creating a playful brand and identity that’s impossible not to like.
Maeve’s identity and promotional material has been designed to appeal to parents while also possessing an endearing quality that children will relate to. The scholarly owl is constructed around a stylised letter M. Simple low-cost printing techniques helped ease the financial pressure on this start-up enterprise, without compromising in attitude.
I’ve always been a fan of bold yellows (probably because I’m a Leo) especially paired with black. The owl mark is too damn cute and the fact that it’s shaped around an M is a great detail that further personalizes the brand for Maeve. A simple concept executed really flawlessly.