Mamva, a health food restaurant based in San Pedro Garza García, Mexico, recently received some fresh new branding and interiors from probably my favorite design agency in the world, Anagrama. Mamva serves fresh smoothies, juices, salads, and paninis, so the branding and identity needed to feel clean, friendly, and honest.
Our proposal uses symbolism and easy, simple language to communicate friendliness and natural health. Drawing from the idea that eating healthy is the best medicine, we featured the snake thanks to its status as a symbol of health and medicine since ancient times.
The color palette and rough materials give a care-free tropical vibe. The logotype presents a built-in, all-in-one practical guide to everything Mamva, such as its schedule and phone number. The brand also uses a simpler version of the logo in seal form, a nod towards its excellent food quality.
You can see more imagery from the project by clicking here.