The allure of Tesla is that they do things differently. They revolutionized the concept of the electric car with their Roadster and Model S, the upcoming Model X is due in the fall of 2015, and the Model 3 is due after that, supposedly being priced at $35,000 yet still offering 300 miles per charge.
Director David Holm has tried to capture that allure with epic cinematography. The Model S is shown only in brief glimpses, instead the commercial focuses on bringing to light the idea that Tesla is creating the future. This vehicle is fast, mercurial, and that it lives in a world, maybe universe, of it’s own.