Jonny Ive Interview: Design, Product, and Focus

Jonny Ive Interview: Design, Product, and Focus

There’s a nice interview over on The New York Times Bits blog with Jonny Ive where he speaks about the culture of Apple and how it’s remained unchanged since Steve Jobs’ passing. Below is my favorite part where he speaks about the importance of focusing on the product you’re trying to build, and I think it’s really great advice that I try to follow in my day job.

One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are focused on the product, that’s not a platitude. When that truly is your reason for coming into the studio, is just to try to make the very best product you can, when that is exclusive of everything else, it’s remarkable how insignificant or unimportant a lot of other stuff becomes. Titles or organizational structures, that’s not the lens through which we see our peers.

Bobby Solomon

June 17, 2014 / By